Benefits Of Studying Google AdWords
Google Ads Study
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.
Advertisements can be placed both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and video In Google ads services are offered under the pay-per-click (PPC) pricing model.
Google Ads for search, is an online advertising platform. Here, you can pay Google some amount of money to show your ads on Websites, Google Search Results, YouTube, and inside some apps using keywords. It works on a PPC or Pays Per Click basis; here, you will only pay if a user clicks on your ads.
Roles and Responsibilities
- Participating in forming effective paid search strategies
- Launching and optimizing various PPC campaigns
- Overseeing accounts on search platforms (e.g. Google AdWords)
- Being involved in keyword selection and audience targeting
- Monitoring budget and adjusting bids to gain better ROI
- Writing attractive and concise copy for adverts
- Suggesting and developing new campaigns across multiple channels
- Maintaining partnerships with PPC ad platforms and vendors
- Finding ways to reduce the risk of click fraud
The Benefits of Studying Google AdWords
Adwords works faster than SEO
The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. A well-organized optimized AdWords campaign can work much faster for a business's much-coveted much coveted first spot in search.
Here are some reasons why it’s faster and more effective
- You can focus on multiple keywords at a time.
- You can turn the campaign on or off whenever you want to.
- Ads that appear on the top of the page get immediate visibility.
Increase brand awareness
Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand.
Reach more customers through their Gmail Inbox
One of the most used marketing strategies in every business is email marketing, which is why Gmail ads can be helpful as well. In September 2015, Google integrated native Gmail ads with Google AdWords and made it available to all advertisers, which means you can reach more prospects through their Gmail inbox.
Reconnect with visitors of your website
One of the coolest benefits of Google AdWords is reconnecting with your website visitors. Let me elaborate.
Career Benefits
Professional Certification
Jobs Opportunities
Career Advancement
Increased Earning Potential
Things You Will Learn
Some of the skills you will gain in the course of study include:
Google Adwords - Introduction
Google Adwords - How to use Google Ads
Google Adwords - How to spy on competitors to get ideas
Google Adwords - How to pick the right keywords for your campaign
Google Adwords - How to reach your target audience with Search Terms
And lots more..