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FieldMaxPro: The All-In-One Field Force Management Automation Software

The All-In-One Field Force Management Automation Software. 

The All-In-One Field Force Management Automation Software

The consumer products distribution space in Nigeria is changing rapidly as a result of rising expectations and shifting customer/retailer requirements. Engaging at retail points to ensure product availability, appropriate pricing, product display, brand visibility, and the development of appropriate relationships with retailers has become critical for brands, particularly fast moving consumer goods (FMCG) companies, in order to maintain a competitive advantage.

Field Force Automation (FFA) is the process of using technology solutions and platforms to automate the routines of the field team in order to ensure optimum engagement at retail. This includes activities such as planning and scheduling visits, information sharing, capturing the routines of a visit, order taking, customer database management, customer tracking, and the tracking of field representatives, among other things.

The traditional sales and customer engagement process for FMCG companies, including pharmaceutical companies, relied on an analog, heavily human-dependent field service network for their sales and retail customer engagement. The human element is still present, but technology is now assisting in the automation of the routines that the field teams must perform.

The adoption of innovative digital enterprise solutions to manage business operations through automation is becoming more widespread among businesses. Field force management automation platforms come into play in this situation.

FieldMaxPro, a digital field force management automation solution developed by Papyrus Digital Solutions Ltd., is a great example of this type of innovation. Papyrus Digital Solution has been in operation for more than nine years and has deployed FieldMaxPro to a variety of organizations in the FMCG space, including food and beverage companies as well as pharmaceutical companies. Providing such businesses with the ability to automate the routines of their field teams' work, as well as providing management with unique insights into field operations that enable them to make informed decisions and track the progress of their teams as they engage with customers in retail environments.

What Does FieldMaxPro Do?

it comes to field operations, FieldMaxPro assists organizations with field teams in realizing the full potential of their field operations. This is especially true in the retail industry, where automated tracking, planning, reporting, and verification of field engagements are essential. When interacting with customers at the retail level, the software provides a comprehensive picture of the activities of the field team. The system enables field officers and managers to report and track critical data in real time, such as the value and quantity of products available on the market. The app and dashboard also include a map feature that provides a spatial view of customers' locations, allowing brands to visualize their points of interest from within the app and dashboard.

Who Can Use This Software? 

It is recommended that FieldMaxPro software be used by all organizations that employ field teams. Sales, merchandising, conducting surveys, and detailing are all examples of tasks that field teams can be assigned to, as is the case for pharmaceutical companies.

Regardless of the specific vertical, the need for representatives who engage with the distribution chain, particularly retailers, to ensure that their products are available at retail at the right price, displayed visibly and prominently, especially when compared to tier competition, is something they all have in common. Their relationship with those retailers must also be developed and maintained, and they must track all of their engagements, sales, and activities with those retailers in order to do so. Moreover, they have a desire to have the brand prominently displayed at these locations and to ensure that the investments made in merchandising materials are properly utilized.

All of these organizations stand to gain significantly from the implementation of a field force automation system that assists with the planning, tracking, execution, recording, and provision of insights into all field operations.

What Are Some Features That Set FieldMaxPro Apart?

As a hybrid of a field force management automation system and a customer relationship management software (CRM), Fieldmaxpro is more versatile than most of its competitors. The following are some of the characteristics that distinguish it:

Geo-Location and Points of Interest Classification: 

Through the use of this feature, the location and GPS coordinates of every customer from the distribution center to the retail store are automatically registered and classified as points of interest for the organization during data collection. This makes it simple to track where field reps are engaging with customers, where customers are located, and when customers are engaged. All of the points of interest that have been collected can then be viewed spatially on a map from the dashboard. Each point of interest is accompanied by a photograph of the actual location in question.

Realtime Tracking: 

Information such as total sales, target sales, active field staff versus non-active field staff, visits, and exceptions are displayed in real time by the FieldMaxPro software while in the field. The ability to track and analyze this critical information allows management to make quick and informed decisions. Organizations can do the following with the FieldMaxPro software:

  • Keep track of product availability at various locations.
  • Keep track of the products of competitors at the same time.
  • Keep track of the product pricing at all levels of distribution. The same goes for competitors.
  • Keep track of where products are purchased from on a level-by-level basis.

FieldMaxPro Dashboard

The FieldMaxPro dashboard is perhaps the most important Business intelligence tool that any organization's management will ever use because it distills the data from all of the field engagements and presents it in a format that allows for easy interpretation of critical insights.

The ability to slice and dice the information in any way you need it is the best feature of this system.

To give some examples, you might want to sort information by location and geography, outlet type classification, sales person or teams, a specific date or range of dates, and so on.

A field team should investigate this tool if they want to make their work and reporting much more efficient while also building institutional knowledge and a database for all of your customers in your distribution chain, particularly at retail, and arming management with insights from data adhered from the field as your representatives engage your customers at a retail location.

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