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The Benefits Of Studying Google Analytics

Google Analytics. 

Google Analytics Study

Analytics is the collection, processing, analysis, and reporting of Internet data for the purpose of understanding and optimizing web usage. That is, basically observing and analyzing visitors’ behavior to a website. Analytics permit us to use statistical algorithms and leverage the computing power to explore, analyze and understand the data and gather insights for employing betterment in futuristic approaches. Analytics can be applied to business data, to describe, predict, and improve business performance.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

 

Roles and Responsibilities

  • Data mining and management, developing and implementing analytics solutions.
  • Generating reports in an effort to improve clients' performance and achieve their business objectives
  • Develop effective business intelligence strategies and analytics solutions.
  • Oversee analytics projects to extract, manage, and analyze customer data from multiple applications, ensuring that deadlines are met.
  • Apply statistics and data modeling to gain actionable business insights and boost customer productivity and revenue.
  • Enforce company policies and procedures to ensure quality and prevent discrepancies.

 

The Benefits of  Studying Google Analytics

  • Specific page popularity: Google Analytics can provide data about which business pages are the most popular, or being visited frequently, allowing us to see which pages of our website are considered relevant by the visitors in order to improve the website content. Using the information provided by goggle analytics can improve the website pages to generate more revenue and customize our future content to make it the most sought information by our visitors.
  • Reveals Website bounce rate: Bounce rate is noted when users view only one page of our website before leaving the site. If our bounce rate is high it is most likely that we are not providing relevant information to our users or perhaps the visitors accidentally stumbled on our website. We also need to check if any of the keywords are slightly misleading, or if the quality of our traffic sources can be understood. The bounce rate is dependent on the relevance and quality of content on our website, showing visitor satisfaction across our website. This can also help us to see which pages are encouraging users to stay on our website for a longer period and visit more pages.
  • Traffic flow: Google Analytics can display the traffic flow making an entry into our website. We can understand the statistics of our visitors entering the website. We can even understand the traffic coming from desktop, mobile, or tablets, and the flow can be managed effectively. There is a lot of useful information to be drawn from this. We can see the visitor’s responses to our landing pages as well as analyze the bounce rates for each page, allowing us to focus on improving those pages to increase visitor retention and generate more leads.
  • Career Benefits:
    • Job Opportunities
    • Career Advancement
    • Increased Earning Potential 

 

What You Will Learn

Some of the skills you will acquire in the course of study include:

  • Introduction to Advanced Segmentation
  • Leveraging Default Advanced Segments
  • Exercise: Application of Advanced Segmentation Using Default
  • Segments
  • And lots more.
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