In marketing, creating content is essential. But what if your team is thin and you can only afford to develop a little content?
Research shows that B2B content marketers spend 82% of their time creating content.
Additionally, 72% of marketers say his content marketing increases engagement and leads.
Ghostwriting services are the fastest way to develop content.
1. Focus on finding experts in your field
The writer you hire must be knowledgeable about the topic you are asking them to write about. Finding people and services willing to write on your topic, knowing its intricacies, is something you take seriously. It has to be powerful. Work with real experts or be happy to share your research, designs, images, data, etc. To someone who contacts subject matter experts.
Regardless of the size of the company you hire to write for you, you hire specific people rather than companies that may hire people at all levels, from sole proprietorships to corporations.
2. Interview them and ask them to write a sample
Experience in a particular industry is important, but gaining insight into their writing style beforehand is just as important, if not more so. Don’t just interview them. Get a sample of the articles they’ve written.
3. Choose a solution with time-saving features
When choosing a professional ghostwriting service, it’s important that the tool is powerful and scalable.
Using the right services when outsourcing can increase your profits and increase the frequency of content publishing.
Generalist ghostwriters tend to demand too much attention and editing, so hire a specialist when you need it.
4. It’s not a magic potion
Whether it’s an expert or a solution, you’ll have to accept that the content you receive will likely need to be tweaked. You can do this by instinctively knowing how to write for a specific audience (101, 201, etc.) and then pouring your thoughts into those layers.
5. You have to act like a project manager
If you’re throwing in a few keywords and a few links hoping to inspire authors and get great results, think again.
You’ll need to manage those projects or make sure your PM is working with the services or solutions you’re using.
Here are some ideas
- Create a frame for the final product
- How long will it be
- Reading level (101 or Expert)
- Determining the pronoun focus.
- Provides insight into style, flow, and whether it stands alone or fits into a broader narrative about the site/company
6. Make sure the other person matches/knows your tone, voice, and style.
Some directions are helpful, so having them on board is also helpful. There’s nothing worse than a ghostwriter who doesn’t take advice and goes his own way.
You know your service is successful when feedback cycles and turnaround times are shortened.
7. Check the reputation of the author
If you’re looking for a writer, see if they have the experience you’re looking for.
If you hire a ghostwriter, check their reputation as an author. Many people must have already posted through various channels, so a quick search online should yield some results.
Speaking of results, make sure the writer understands their SEO as well. Even if you’re on Forbes, a little SEO thinking can deliver far better results than just writing.
8. Industry passion and experience
Ghostwriter knows the difference between a clutch lever and a brake lever if the writer is writing an article about motorcycles.
Or, if you’re writing an article on technical SEO, you should know obvious things like indexing and page speed.
A quick phone call will answer these questions.
If you work for a company, make sure the person running the department is a trusted writer. Also, we make sure they are passionate about their subject.
9. Hire an expert
If you need help with using a web content solution, check your network. You’ll be amazed at the experts willing to develop your content.
Consider finding a mature thought leader who recently sold their business and will sell for fun and extra cash. Another option is a highly respected retiree or someone with something to prove, which would pay them a lot. It would be worth it.
Another great option is to find a ghostwriting service that writes for major publications on the subject.
Sometimes they happily threaten their money. Mainly, we don’t believe in ghostwriting content farms. In the absence of bandwidth or subject matter experts, we advise our clients to look to the top shelf. You get what you pay for.
10. Sign a confidentiality agreement
It is mandatory for authors to sign a non-disclosure agreement (NDA).
It’s a must-have! We have every client sign their NDA, and every ghostwriter signs their NDA, we’ve dealt with several people who have tried to use ghostwriting in their resume building. Make sure your clients and ghostwriters sign non-disclosure agreements as it can quickly ruin your reputation and credibility.”