5 social media marketing strategies every jeweler must follow

These days social media has become a part of everyone’s lifestyle. So, if you are planning to include social media in your marketing strategy, you cannot go wrong. Here are 5 social media marketing strategies every jeweler must follow.

Identifying your target audience

When you want to run your marketing campaign on social media, the most important thing you need to do is, identify your target audience. It’s recommended that first, you know who are the potential consumers of your product. The target audience setting should be set to get success from the social media marketing campaign. For instance, if you are targeting the age group of 21- 35, you should probably take the advantage of LinkedIn, Facebook, Insta, or Snapchat. If you are targeting audiences aged 36- 60, Twitter or LinkedIn can be the ideal platform for your marketing campaign. For this reason, you need to identify your target audience and customers. 

Feature quality content

The ultimate goal of using social media as a marketing strategy is to build a base of loyal followers, who will get engaged with the future content of your page, and eventually convert into customers. To make more followers or to convert the followers into potential customers, give importance to the content that you post. The contents here play a significant role. Like, you can post user-generated content. User-generated content can be social media-friendly content for you. User-generated content is a tactic of reposting the content created by the customers of your products. The user-generated or UGC content includes pictures of the products, product unboxing videos, the product reviews. In short, the user-generated contents are the contents that speak about the quality of your jewelry and customer services. 

Utilize different features

Go beyond the timeline. There are several features of different platforms, utilize those features to display your content. For the retailers, it's recommended to prioritize platforms like Facebook and Instagram, because these two platforms are best for visual content. You can post short reels of your oval lab grown diamonds or other jewelry pieces on TikTok. Stories can be viewed for 24 hrs on Instagram and Facebook. Use the feature of Stories to collect customer feedback through polling or asking open-end questions. You also have the option to link the online store to a story so that the customer can directly visit your online store with just a click. Use Facebook groups to outreach potential customers.

Post frequently

When you are entering the social media platform, consistency in posting the contents is a must. It’s essential to post at regular intervals so that your jewelry store is at the forefront of the audience’s mind and whenever they think of buying a jewelry piece, they prioritize your store in their options. People follow many celebrities, pages, or their friends, posting frequently will make sure the presence of your store is not faded from their minds. Also, you need to keep in mind, that if you are targeting busy and classy customers, your post doesn’t annoy them. Make a balance in your posting frequency. 

Implement exclusive promotions

Consider discounts to your social media audiences. The discounts can be the promo code that will be mentioned only in your social media channels, and that can be used during checkouts. Festival and seasonal discounts can also be posted on the social media page to attract the customer’s eye. The discounts announced on social media can also encourage a follower who has yet to buy some jewelry and finally takes the plunge to head towards your store to buy Sapphire Engagement Rings Hatton Garden. 

When you are investing in social media marketing, make sure you obtain valuable leads for your business. To ensure follow the above-mentioned strategies.