5 Things You Must Learn From World-Leading Brands In 2023

Coming up with a brand logo or a symbol that your customers find easier to relate to your company is going to be challenging. Most entrepreneurs end up making the same mistake which is creating a brand or logo that is easily forgettable. You will have to use all your imagination here. It is important to get a little more creative and think way outside the box if you want to get noticed. Let's just have a look at some of the best brand logos in the world and understand what they have been doing so differently that the consumer is always gaga about their design language and aesthetics.

1. Learn How To Disrupt The Market

This is to say that you must be able to create a design that causes ripples in the industry. It is very easy to distinguish yourself from your contemporaries by coming across as more interesting and unique. All you have to do is think about brands such as Nike or Amazon or Starbucks. Amazon stressed the alphabet "A" a lot. Nike on the other hand went with a very simplistic symbol that is easily identified even from a vast distance. When you look at Starbucks, they went with a very unique and memorable design of a siren. These designs are able to draw their audience to these brands. They do not come across as very outlandish or imposing but they still have a very unique appeal about them. The best graphic design companies in the city suggest you invest a little more of your time, effort, and resources into coming up with a brand identity that not only resonates with your offerings but also helps you stand out from the crowd.

2. Have A Very Clear Intent

Now, this brings us to a very important function that your brand or logo is able to perform. It is not only about conveying a message which can be done through your advertisements and promotional content that you put out. It is about displaying the intent with which you have created the brand in the first place. Whether it is an alphabet or a complicated design that you wish to go with, the intent of your logo should be crystal clear. For example, if you own a sportswear brand, the ideal thing to do is to choose something that is punchy, vibrant, and reminds your consumers of their favorite sports activity. Look at ASICS and you'll know. They went with a very simple yet determined design.

3. Choose Something That Is Easily Remembered

Your consumers are not going to pay attention to a lot of things. Your logo is going to be one of them if it is not impressive. Some of the best graphic designers in Los Angeles would advise you to design a business logo that is easily relatable and remembered by your consumers. It can be a shape, a pattern, or perhaps a color theme that is reminiscent of your offerings and connects with your audience instantly. For example, if you look at the logo of Google, it has all the colors of the rainbow. The font is very clean and easily identifiable. Every single user of Google relates instantly to the four colors that are blue, red, yellow, and green. Even Google Assistant uses the same color palette without being over the top or loud. The simplicity and straightforwardness of Google put it on the list of the best brand logos in the world and now you know why.

4. Be More Consistent With Your Branding

You have to be consistent with your branding across all the platforms and channels that you use. For example, if you go with email marketing, social media marketing, and content marketing across various channels, you must keep your logo uniform and identical throughout. The font has to be the same. The colors have to be identical. Any variations across these platforms are only going to cause confusion among your audience. According to the leading graphic designers in Los Angeles, this is only going to confuse your prospects. Imagine Apple using a different apple for each of its products. It won't have the recognition that it enjoys today.

5. Think About Going Local

When it comes to creating a brand or a logo for the first time, you should think about going local instead of trying to make a big leap. You must answer the following questions:

• What is the predominant climate of your region? 
• How would you define your local festivals in terms of color? 
• What is the average age of your target demographic? 
• Do your prospects travel internationally? 
• What languages do they speak?
• Is your audience deeply rooted in their cultural heritage?

The moment you find the answers to these questions, you will know how to visualize your brand. The ideal way is to start "local" and then gradually expand your operations internationally as you make dynamic changes to your logo to attract a global audience.

Final Thoughts

Remember, every change or edit that you make to your brand/logo will get registered in the minds of your customers. It is eventually going to impact your brand perception significantly. Therefore, even a small misstep may cripple your brand. This was an attempt to prevent that from happening.