7 Best Marketing Podcasts for Marketers in 2023 to Try 

 

As podcasts are increasingly going mainstream it's no surprise that marketers have started to create their own podcasts. Though podcasts are underutilized, it is still considered as one of the best marketing tools. Listening to podcasts can change your brain for the better, which is a win-win situation for anyone in marketing.

There's no reason why marketers shouldn't be listening to marketing podcasts by digital marketing experts. So, let’s explore 7 best marketing podcasts for marketers in 2023 and why one should listen to them. 

 

7 Best Marketing Podcasts for Marketers in 2023 to Try 

There are a number of marketing podcasts on the Internet today, so it can be a bit hard for the marketers to find the right one. Hence, we have listed down some of the best ones:

  

1. Marketing Over Coffee

Marketing Over Coffee is an award-winning podcast that won the Best B2B Marketing Podcast in 2013 by iMedia Connection. It also got recogniton as one of the best podcasts on iTunes in 2008.  

Why to Listen? 

The weekly show features interviews with leading marketers from all over the world who share their stories, insights and advice. It also shows SEO work on content marketing to social media strategy and beyond. 

  

2. Social Media Examiner

Social Media Examiner is one of people’s favorite podcast for marketing tips, tricks and strategies. 

Why to Listen? 

This podcast is a great resource for anyone looking to grow their business on Facebook, Instagram or Twitter. The show features interviews with experts on topics like SEO, email marketing and advertising on social media platforms like Facebook Ads Manager or Instagram ads manager. 

  

3. The Marketing Book Podcast

Hosted by David Meerman Scott, author of The New Rules of Marketing and PR, this podcast creates better marketing campaigns. Each episode features a guest speaker from the world of business who shares their knowledge on how to improve your marketing efforts. Topics include digital marketing strategy, social media, branding and paid marketing. 

Why to Listen? 

It's a great way to learn more about how marketing works and how you can use it to grow your business. 

  

4. The Growth Show

The Growth Show is one of the most popular marketing podcasts. It is Hosted by HubSpot's VP of Marketing and Growth, Dharmesh Shah, the show has been around since 2010 and has over 2 million downloads. 

Why to Listen? 

The Growth Show focuses on topics that will help you grow your business, from content marketing to email marketing to sales. It's also a great way to keep up with the latest in digital marketing trends, as well as learn about what's working for other businesses. 

  

5. The Marketing Technology Podcast

The Marketing Technology Podcast is a weekly podcast that focuses on the intersection of marketing and technology. With over 300 episodes, the show has become one of the most popular marketing podcasts on iTunes. The show features guests from many different industries and backgrounds, including senior executives from companies like Slack, Salesforce and Google. 

Why to Listen? 

The show has been described as "the best resource for learning about digital marketing from experts." Hosted by Mike Volpe, Chief Strategy Officer at HubSpot, this podcast is all about marketing technology what it is, how it's changing, and how you can use it to grow your business. 

  

6. Masters of Scale

Masters of Scale is hosted by Reid Hoffman and is a podcast about the business lessons being learned by leaders in tech. The show has been around since 2016 and has featured some of the biggest names in the industry, including Facebook’s Mark Zuckerberg, Airbnb’s Brian Chesky, and LinkedIn’s Jeff Weiner.  

Why to Listen? 

The Masters of Scale podcast offers tips from some of the world's most successful entrepreneurs and CEOs on how they've built their businesses into global brands. 

  

7. The Smart Passive Income Podcast

The Smart Passive Income Podcast is hosted by Pat Flynn, and it's one of the top marketing podcasts on iTunes. In addition to his own podcast, Flynn also hosts a number of other shows including The Lifestyle Business Podcast, The Showrunner Podcast and Smart Podcast Player (a tool for podcasters). 

Why to Listen? 

As the name implies, the podcast focuses on how to make passive income online through online courses and other products. But Flynn also frequently discusses how to start and grow an online business from scratch. 

  

Podcasts have not been around for a long time, and yet, despite their age, they are more popular than ever. The hosts of these podcasts spend a lot of time working with the biggest marketing minds in the world. They consistently dive deep into the latest trends that are shaping the state of marketing and branding. While the prospect of listening to a podcast might not seem exciting, but it is sure that you will learn something new by listening to these podcasts.