Apple has officially unveiled Apple MixC Hefei, the company’s first store in the vibrant city of Hefei, situated in China’s Anhui province. This significant opening not only marks Apple’s expansion into a new region but also underscores its commitment to connecting with customers across China. With its innovative offerings and thoughtfully designed space, the store provides a fresh opportunity for locals to explore Apple’s complete lineup of products, services, and creative resources.
Deirdre O’Brien, Apple’s senior vice president of Retail and People, expressed the company’s excitement about the launch. “We are so thrilled to open Apple MixC Hefei, our first store in the Anhui province, and build deeper connections with our customers in China,” said O’Brien. “Our dedicated team is excited to support the local community and provide personalized experiences that empower customers, whether they are looking to upgrade to the latest iPhone 16 or learn how to go further with their devices during our educational Today at Apple sessions.”
Nestled near the picturesque Swan Lake in Hefei’s bustling business and financial district, Apple MixC Hefei is a masterpiece of modern architecture. Its wide, curved glass storefront creates a seamless connection between indoor and outdoor spaces, inviting customers into a bright and welcoming environment. In line with Apple’s commitment to sustainability, the store integrates locally and sustainably sourced materials, merging design excellence with eco-conscious practices.
Inside the store, over 80 highly trained team members are ready to assist customers with personalized service and support. Visitors can explore Apple’s newest products, including the advanced iPhone 16 series, the MacBook Pro powered by the M4 chip, and the Apple Watch Series 10. The store also offers Genius Bar services for technical assistance and troubleshooting, as well as Apple Pickup, which enables customers to conveniently collect their online orders.
Adding to the excitement, the store’s opening coincides with Chinese New Year celebrations. To honor the occasion, Apple is offering special-edition AirPods 4 with Active Noise Cancellation, engraved for the Year of the Snake. Customers can also participate in a unique Chinese New Year workshop where they’ll learn to capture and relive festive memories using the iPhone 16 and the Apple Vision Pro, Apple’s groundbreaking spatial computer that revolutionizes how people work, collaborate, and connect. The store itself has been adorned with festive window decals and decorations, enhancing the celebratory atmosphere.
The Today at Apple sessions, a hallmark of Apple’s educational initiatives, are also available at MixC Hefei. These free workshops cover a range of creative and practical topics, such as photography, videography, and maximizing the use of Apple devices. Customers can also receive assistance with upgrading and trading in eligible devices, exploring monthly financing options, transitioning to iOS, and securely transferring data. For those who prefer to shop online, Apple offers a curated online shopping experience, complemented by seamless same-day delivery or convenient in-store collection. Additionally, configure-to-order services allow customers to customize products such as the 24-inch iMac, Mac mini, and MacBook Pro to suit their specific needs.
The store opening also highlights Apple’s dedication to sustainability, innovation, and fostering a sense of community. By integrating modern design with locally sourced materials and prioritizing customer engagement, Apple MixC Hefei reflects the company’s vision of blending technology with cultural connection. Apple MixC Hefei is set to officially open its doors to the public on Saturday, January 18, at 10 a.m. local time, inviting customers to experience Apple’s world-class products, services, and community-first approach in the heart of Hefei. This launch represents not just a retail expansion but a deeper commitment to enriching the lives of customers in China through innovation, creativity, and connectivity.