Amazon PPC Tools That Help You Act Fast, Spend Smarter, and Scale Cleanly

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Managing Amazon ads shouldn’t feel like guesswork. With the right tools, you can stop chasing spreadsheets and start making changes that actually move the numbers. WisePPC brings together campaign data, keyword trends, and performance insights in one place – so you can spot issues early, fix them fast, and scale without losing control.

1. WisePPC

WisePPC offers a focused set of tools built to help marketplace sellers better manage their Amazon PPC campaigns. The platform organizes key advertising metrics into a clean dashboard and gives users direct access to filters, historical trends, and performance insights without bouncing between systems. 

Everything from campaign-level performance to ad group-level bid changes can be adjusted in bulk, making it easier to work at scale without getting lost in spreadsheets. The core of WisePPC is structured data visibility. Users can track 30+ metrics, edit thousands of targets with a few clicks, and highlight anomalies using visual cues like gradient scales. Filtering is flexible enough to dig into specific match types or bid strategies, and edits can be made directly in tables without jumping through modals or side panels.

 

Key Highlights:

  • Built-in bulk editing for campaigns, ad groups, and keywords
  • Gradient-based metric highlighting to spot performance issues
  • Inline editing of budgets, bids, and names without switching views
  • Multi-metric performance charts for trend comparison
  • Long-term historical data retention beyond Amazon’s limits

 

Services:

  • Amazon PPC campaign editing and performance tracking
  • Real-time analytics across ads, sales, and conversions
  • Historical metrics and trend visualization
  • Multi-account data aggregation and comparison
  • On-the-spot bid and budget adjustments

 

Contact Information:

2. Advigator

Advigator approaches Amazon PPC with a fully automated structure that reduces hands-on management. Users set a daily budget and a target ACoS, and the system takes care of campaign setup, bid adjustments, keyword updates, and daily performance tweaks. This is aimed at sellers with a large catalog who don’t want to micromanage dozens of campaigns manually.

The tool adjusts bids based on conversion performance and adds or removes keywords by analyzing Amazon search term reports. It also controls hourly bidding, lowering ad spend during less active times and reallocating budgets automatically across different ad formats. While most of the work is automated, users can still track how their spend, sales, and ACoS change over time.

 

Key Highlights:

  • Campaign automation with no manual rule setup
  • Hourly bid adjustments to control ad spend across the day
  • Auto keyword harvesting from search term reports
  • Budget allocation across Sponsored Products, Brands, Display, and Video
  • Minimal user input required beyond setting budgets and goals

 

Services:

  • Amazon PPC automation
  • Automated keyword research and bid management
  • Hour-by-hour bid strategy adjustment
  • Budget distribution across ad types
  • Campaign tracking by product or category

 

Contact Information:

  • Website: www.advigator.com
  • LinkedIn: www.linkedin.com/company/advigator

3. Helium 10

Helium 10 Ads is a PPC solution layered within a broader eCommerce toolkit. It’s built for sellers who want to automate campaign tasks but also maintain oversight through rules and dashboards. The system uses AI to manage keyword bids, pause underperformers, and launch campaigns that follow user-defined logic.

What sets it apart is the customizable rules engine, which allows sellers to automate actions based on thresholds they define. It connects directly to Amazon PPC data and gives users access to performance metrics like TACoS, ACOS, and spend by keyword. This blend of automation and control is suited for sellers who want flexibility without giving up precision.

 

Key Highlights:

  • AI-powered automation with user-defined rules
  • Custom thresholds for keyword bidding and campaign actions
  • Real-time ad performance dashboards
  • Ability to pause, add, or adjust keywords automatically

 

Services:

  • Amazon PPC automation and strategy controls
  • Rule-based campaign management
  • Real-time metric tracking
  • Keyword bid optimization
  • Bulk campaign setup and reporting

 

Contact Information:

  • Website: www.helium10.com
  • Facebook: www.facebook.com/Helium10Software
  • Twitter: x.com/H10Software
  • LinkedIn: www.linkedin.com/company/helium10
  • Instagram: www.instagram.com/helium10software

 

4. SellerApp

SellerApp takes a hybrid approach to PPC automation, mixing AI-powered controls with a detailed rule library for hands-on users. Sellers can automate bid adjustments, pause underperforming targets, and apply condition-based updates across all campaigns. Campaigns can be managed manually or optimized through automated triggers.

The platform supports bulk actions across campaigns, keywords, and ad groups, which simplifies work for teams managing multiple ASINs or marketplaces. Its tools also support budget reallocation based on performance, and users can track changes using a single dashboard across all their Amazon Advertising accounts.

 

Key Highlights:

  • Trigger-based rules and AI optimization options
  • Bulk editing for faster campaign adjustments
  • Unified access across multiple Amazon accounts
  • Custom rule library for deeper control

 

Services:

  • Amazon PPC automation and rule management
  • Keyword and bid optimization
  • Multi-account campaign oversight
  • Real-time analytics and budget tracking
  • Campaign segmentation and strategy tuning

 

Contact Information:

  • Website: www.sellerapp.com
  • E-mail: support@sellerapp.com
  • Facebook: www.facebook.com/sellerapp
  • Twitter: x.com/SellerApp_Inc
  • LinkedIn: www.linkedin.com/company/sellerapp
  • Instagram: www.instagram.com/sellerapp_insta
  • Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States Hours 
  • Phone: +1-737-225-3338

5. Adbrew

Adbrew provides Amazon PPC automation software built around customizable rules and AI-driven insights. Their platform covers campaign setup, bid management, and budget control, allowing sellers to either automate with AI or configure specific conditions to match their strategy. The interface gives users access to performance signals across campaigns and simplifies how ad groups, targets, and placements are adjusted over time.

Alongside core PPC functions, Adbrew integrates tools for Amazon DSP and Amazon Marketing Cloud (AMC), letting users expand visibility across multiple ad types while keeping management centralized. Reporting is handled in-app, with automation designed to reduce manual work while still giving users control.

 

Key Highlights:

  • Rule-based or AI-led PPC automation
  • Customizable campaign launch and management
  • Integrated support for DSP and AMC campaigns
  • Inline controls for budget, bid, and placement optimization
  • Prebuilt models for no-code AMC insights

 

Services:

  • Amazon Sponsored Ads automation
  • Rule creation for bid, budget, and status updates
  • DSP campaign management and reporting
  • AMC instance setup and audience segmentation
  • Performance tracking across ad types and marketplaces

 

Contact Information:

  • Website: adbrew.io
  • LinkedIn: www.linkedin.com/company/adbrewio

6. m19

m19 offers a machine-learning-based Amazon PPC platform designed to automate campaign decisions based on sales goals and conversion probabilities. Their tools use predictive algorithms to manage bids for each ASIN-keyword pair, adjusting daily based on shifting performance signals. The system can run in full autopilot or be fine-tuned using advanced features for those wanting deeper control.

The platform includes keyword expansion, share of voice tracking, and a set of tools to keep bids aligned with organic rank, competitive positioning, and budget targets. Sellers can monitor campaign results across regions and marketplaces, while agencies can manage multiple accounts with built-in dashboards and detailed reporting. It’s built for both scale and granularity.

 

Key Highlights:

  • AI bid adjustments based on daily conversion predictions
  • Autopilot mode with minimal manual input
  • Share of voice and keyword rank tracking
  • Tools to prevent overbidding on high-ranking organic terms
  • Designed for both sellers and agency workflows

 

Services:

  • Automated bid and keyword strategy
  • Campaign optimization based on sales goals
  • Keyword saturation and share of voice analysis
  • Dashboard access across multiple accounts
  • Organic rank-aware bidding tools

 

Contact Information:

  • Website: www.m19.com
  • E-mail: support@m19.com
  • Facebook: www.facebook.com/100057419710731
  • LinkedIn: www.linkedin.com/company/m19-ai

7. Zonbase (ZonPPC)

ZonPPC, part of the Zonbase tool suite, focuses on simplifying Amazon PPC through rule-based automation. Users can set conditions for campaign status, bids, and budgets, allowing the system to handle recurring tasks without constant input. This setup is intended to save time and give sellers a consistent structure for how their ad spend is managed.

The tool also includes reporting dashboards and visualizations to help users interpret campaign results without digging through spreadsheets. While the controls are basic compared to more complex tools, the system prioritizes ease of use and practical automation for sellers who want reliable outcomes without heavy customization.

 

Key Highlights:

  • Rule-based automation for campaign status, bids, and budget
  • Dashboard view of ad performance metrics
  • Simplified reporting interface
  • Focused on time-saving and consistent execution
  • Built-in templates for fast setup

 

Services:

  • Amazon PPC campaign automation
  • Status, bid, and budget rule creation
  • Reporting and performance tracking
  • Campaign insights visualization

 

Contact Information:

  • Website: www.zonbase.com
  • E-mail: support@zonbase.com
  • Facebook: www.facebook.com/TheZonBase
  • Twitter: x.com/OfficialZonbase

8. PPC.tools

PPC.tools is a platform built by Amazon sellers who wanted to simplify ad optimization without giving up control. Their system includes two modes: a fully automated engine called PPC Wizard and a semi-automated tool called Autopilot. Both options support Sponsored Products, Sponsored Brands, and Display Ads, with a focus on real-time bid adjustments using machine learning.

One of the standout features is how the platform blends automation with basic scheduling and keyword tracking. Sellers can run dayparting, monitor keyword rankings, and adjust budgets based on actual impact, not just PPC returns. It’s less about bells and whistles and more about making sure campaigns align with business goals.

 

Key Highlights:

  • Supports Sponsored Products, Brands, and Display Ads
  • Choice between fully automated or semi-automated workflows
  • Bid and budget optimization tied to organic sales insights
  • Dayparting and time-based campaign scheduling
  • Built-in keyword ranking tracking

 

Services:

  • Amazon PPC campaign automation
  • Keyword performance tracking
  • Bid and budget adjustment tools
  • Time-based ad scheduling
  • PPC management services for sellers

 

Contact Information:

  • Website: ppc.tools
  • Facebook: www.facebook.com/amazonppctools
  • Phone: (442) 444 0908

9. ADFERENCE

ADFERENCE provides an Amazon PPC tool focused on detailed bid control and campaign setup through automation. Their system is built around daily bid optimization using machine learning, with custom strategies like ACoS targeting, ROAS, and click-maximizing modes. The tool works across ad types and marketplaces, supporting both sellers and agencies looking to reduce hands-on time while still fine-tuning campaigns.

They offer smart features like placement bid optimization, automated keyword and ASIN handling, and a daily re-evaluation system for each bid. Budget management happens at the portfolio level, which helps avoid overspending without cutting off high-performing campaigns too early. The interface leans functional, with one login covering multiple Amazon ad accounts and built-in tools for tracking campaign status, scheduling, and keyword movements.

 

Key Highlights:

  • Six bidding strategies including ACoS and MaxClicks
  • Automated keyword and ASIN management
  • Daily bid optimization with delay awareness
  • Multi-account and international marketplace support
  • Placement-level bid modifiers

 

Services:

  • Amazon PPC automation and strategy configuration
  • Daily bid updates based on machine learning
  • Portfolio-based budget reallocation
  • Campaign scheduling and pausing
  • Keyword and ASIN cleanup tools

 

Contact Information:

  • Website: www.adference.com
  • Facebook: www.facebook.com/ADFERENCE
  • LinkedIn: www.linkedin.com/company/adference-gmbh
  • Instagram: www.instagram.com/adference
  • Address: Auf der Hude 74, 21339 Lüneburg, Germany
  • Phone: +49 4131 2173 014

10. AdSprout (by Viral Launch)

AdSprout is a lightweight Amazon PPC automation platform built for sellers managing up to $10K per month in ad spend. The software runs on the BidX automation engine and focuses on keeping campaign management simple. It removes the need to write custom rules by automating bid adjustments and budgeting through a built-in algorithm. The dashboard prioritizes clarity, helping sellers quickly spot what’s working and where changes might be needed.

This tool is aimed at lean teams who want results without extra complexity. It handles Sponsored Products, Brands, and Display campaigns, letting sellers manage multiple storefronts without switching tools. While the feature set is narrower than some platforms, the focus is on saving time and making performance adjustments more accessible to non-specialists.

 

Key Highlights:

  • Automation engine adjusts bids without manual rules
  • Simple dashboard for tracking performance
  • Supports Sponsored Products, Brands, and Display
  • No setup complexity or prior PPC experience needed

 

Services:

  • Amazon PPC automation with built-in algorithm
  • Ad budget and bid adjustments
  • Campaign monitoring across multiple storefronts
  • User-friendly dashboard for ad metrics

 

Contact Information:

  • Website: viral-launch.com
  • E-mail: support@viral-launch.com
  • Facebook: www.facebook.com/virallaunchamazonsoftware
  • Twitter: x.com/viral_launch
  • LinkedIn: www.linkedin.com/company/viral-launch
  • Instagram: www.instagram.com/viral_launch
  • Address: 12110 Sunset Hills Rd, Reston, VA 20190, United States

11. Adspert

Adspert offers an automated approach to managing Amazon PPC campaigns, focusing on bid optimization across multiple marketplaces. Their system adjusts bids based on defined goals like ACoS, ROI, or profit, aiming to streamline daily ad management. Keyword suggestions are pulled from auto campaigns and can be added manually or through automation.

One feature that stands out is their scenario forecasting tool, which lets users simulate performance outcomes before applying changes. It’s useful for sellers who want to test different strategies without risking spend. The platform also tracks budget usage and flags when campaign caps might be limiting results. Reporting is straightforward, and changes made by the algorithm are fully logged for visibility.

 

Key Highlights:

  • Automated bid management across marketplaces
  • Scenario simulation for testing different campaign goals
  • Auto keyword harvesting from campaigns
  • Option to manually select which campaigns are optimized
  • Transparent change tracking with activity logs

 

Services:

  • Amazon PPC bid and budget optimization
  • Keyword suggestion and integration
  • Multi-marketplace campaign support
  • Forecasting tool for performance testing
  • Campaign monitoring and budget adjustment

 

Contact Information:

  • Website: www.adspert.net
  • Facebook: www.facebook.com/adspert
  • Twitter: x.com/adspert_
  • LinkedIn: www.linkedin.com/company/adspert
  • Instagram: www.instagram.com/_adspert_
  • Address: Borsigstr. 8, 10115 Berlin
  • Phone: +49 30 408 171 55 20

12. Ad Badger

Ad Badger combines automation tools with straightforward controls to help sellers manage Amazon PPC without needing advanced experience. Their platform focuses on bid adjustments and keyword management, including a negative keyword tool that scans campaigns and flags poor performers. Daily micro bid changes are applied automatically, aimed at keeping ACoS within target.

The software is built for users who want to reclaim time without sacrificing oversight. It supports campaign optimization across Sponsored Products and includes tools for keyword discovery, account navigation, and historical keyword analysis. While the system automates a lot, users still get clear visibility into what’s happening through a centralized dashboard.

 

Key Highlights:

  • Daily automated bid adjustments
  • Negative keyword detection and removal
  • Simple interface geared toward non-experts
  • Full campaign visibility via dashboard
  • Option to set bid strategies with no custom rule setup

 

Services:

  • Amazon PPC bid automation
  • Keyword optimization and filtering
  • Campaign tracking and reporting
  • ACoS-based performance tuning
  • Support for Sponsored Products and keyword audits

 

Contact Information:

  • Website: www.adbadger.com
  • Facebook: www.facebook.com/AdBadgerDen
  • Twitter: x.com/AdBadgerApp
  • LinkedIn: www.linkedin.com/company/adbadger
  • Instagram: www.instagram.com/adbadgerden

13. Perpetua

Perpetua provides an Amazon PPC software platform designed around automated keyword harvesting, bid control, and performance tracking. Sellers can let the system fully automate keyword transfers between auto and manual campaigns or choose a manual approval path. Bid automation includes fixed rates or strategic multipliers depending on how tightly sellers want to steer performance.

The platform also includes tools for tracking share of voice, running keyword-specific boosts, and building performance reports through a custom dashboard. The “Benchmarker” tool offers side-by-side comparisons against marketplace averages and gives suggestions to improve core PPC metrics. While it’s feature-rich, the interface is designed to surface only the most important info upfront.

 

Key Highlights:

  • Flexible keyword harvesting (manual or automated)
  • Share of voice tracking and keyword boosting
  • Strategic bid multipliers and fixed bid options
  • Reporting dashboard with custom performance views
  • Benchmark tool to compare against industry averages

 

Services:

  • Amazon PPC bid and keyword automation
  • Campaign reporting and performance analysis
  • Share of voice monitoring
  • Targeted keyword campaign boosting

 

Contact Information:

  • Website: perpetua.io
  • E-mail: hello@perpetua.io
  • Facebook: www.facebook.com/perpetualabs
  • Twitter: x.com/PerpetuaLabs
  • LinkedIn: www.linkedin.com/company/perpetua-labs
  • Instagram: www.instagram.com/perpetua.io
  • Address: 36 Maplewood Ave Portsmouth, NH 03801

14. VAPA

VAPA runs a fully automated system for handling Amazon PPC campaigns. Their platform is built around AI workflows that handle everything from keyword targeting and bid adjustments to the actual creation of new campaigns. It supports Sponsored Products, Brands, Display, and even Sponsored TV, and it works across more than 20 Amazon marketplaces globally. The idea is to give sellers and vendors hands-off control without losing structure or accuracy.

What makes the setup useful is that it doesn’t just automate parts of the campaign-it manages the whole pipeline. Campaigns can be created from scratch or picked up midstream and adjusted automatically. Keyword harvesting, portfolio structuring, seasonal bid shifts, and ASIN targeting are all built in.

 

Key Highlights:

  • Supports Sponsored Products, Brands, Display, and TV
  • Smart bid adjustments based on daily, weekly, or monthly trends
  • Built-in keyword generation and harvesting
  • Option to take over existing campaigns and rebuild them
  • Works with both seller and vendor accounts

 

Services:

  • Amazon PPC automation and smart campaign management
  • Bid logic based on seasonal and product trends
  • Campaign creation and portfolio setup
  • Listing and account structure consulting
  • Support packages with strategy reviews and onboarding
  • International ad coverage with unified login and tracking

 

Contact Information:

  • Website: www.vapa.ai

 

15. Indition SellerTools

Indition SellerTools focuses on automating and simplifying Amazon PPC management. Sellers can define key inputs like target ACoS, bid range, and risk tolerance, then let the platform adjust campaigns in real time. Both manual and automatic campaign types are supported, and the tool gives full access to ad group and keyword-level edits.

Where it adds flexibility is in how campaigns behave across different conditions. You can pause ads when inventory gets low, schedule campaigns by time of day or season, or even apply separate bidding rules for high-velocity ASINs. Reporting goes deeper than surface stats, offering data like wasted ad spend, conversion history, and specific bid suggestions.

 

Key Highlights:

  • Real-time bid management tied to seller-defined ACoS and budget
  • Campaign control by date range, inventory level, or time of day
  • Keyword and ASIN-level performance editing
  • Handles both automatic and manual PPC campaigns
  • Lifetime campaign and search term data retention
  • Multi-account and multi-store support from a single interface

 

Services:

  • PPC campaign creation and optimization for Amazon
  • Custom bidding strategies and automation rules
  • Inventory-based ad pausing and time-based scheduling
  • In-depth reporting with actionable recommendations
  • Support for aggressive or conservative bid logic

 

Contact Information:

  • Website: inditionsellertools.com
  • LinkedIn: www.linkedin.com/company/amzsellertoolbox
  • Address: 9820 Willow Creek Road, Suite 390, San Diego CA 92131
  • Phone: (888) 777-4112

 

Conclusion

Amazon PPC tools come in all shapes – some go all-in on automation, others give you knobs to tweak every variable yourself. What really matters is figuring out where your time goes and what you actually need help with. If your ad spend is growing but results are stuck, it’s probably worth rethinking the setup.

No single tool covers everything perfectly, but the ones we’ve looked at here all bring something useful to the table. Whether it’s bid control, cross-account management, or just cutting down the manual grunt work, they’re built to keep campaigns moving without turning into a second job. Start small, test what clicks, and scale from there – Amazon won’t wait for you to catch up.

 

Categories: Technology