Top 3 Best Platforms for Video Marketing in 2022

Businesses across California count on Visionary Web Studios for high-quality social media video production services. Our team gets to know our clients’ businesses, visions, and goals. We create videos that tell their story and help them achieve their goals, and we can even offer some advice on how to make the most of every video we produce.

While it’s up to your business to decide how to distribute your brand-new social media videos, it’s important to understand the video marketing tools at your disposal.

In this piece, we’ll look at some of the most popular video marketing platforms out there and how you can make the most of every one of your videos.

#1. YouTube

YouTube is probably the first video platform you’ll think of, and for a good reason. This video-focused platform has more than one billion active users and is the go-to website for video content.

The platform is now so big that it is technically the second-biggest search engine in the world. When looking for advice, information, how-to videos, and so much more, they turn to YouTube. This gives you a great opportunity to offer solutions to potential customers actively searching for a product that benefits them.

Video production is becoming more and more crucial as video becomes more and more popular. Also, keep in mind that you can still find video content when someone uses a conventional search engine like Google to look for something. Given that Google owns YouTube, it is always a good idea to upload your videos there. In this way, users are found on the platform and when looking up information or products on Google.

Whether it’s a product overview, a how-to video, or just a video about your company, uploading to YouTube gives you the potential to reach millions of people.

#2. Wistia, Vimeo, and Other Video Hosting Platforms

YouTube is not, of course, the only video hosting platform out there. There are many video platforms designed to meet very specific needs. Some of the best video marketing tools are completely separate from YouTube.

Wistia, for instance, is a video hosting platform that gives you excellent analytics into how well your video is performing, who is watching the video, and how people are finding it. You’ll even see how long people typically watch the video.

That data is very valuable and helps you plan for the future.

Vimeo is another option. This platform is similar to YouTube. While the platform is smaller, it still boasts around 170 million active users. It also offers subscription plans and gives you additional tools designed for videographers and professionals.

Other video content platforms come with features not seen on YouTube. They may suit you better for embedding the video in emails or websites. Be sure to check them all out and find the right one for you!

#3. Facebook

As video has become more popular, social media platforms have pivoted. Instead of only allowing users to share text and images, platforms like Facebook now incentivize users to upload videos on their feed or in their “stories.”

Users can share videos that are only accessible for a limited time using the "story" feature. The video quickly runs out of time before being replaced by a fresh one. Although these "stories" were initially intended to let people share with their friends and followers what they do on a daily basis, brands frequently use stories to advertise goods and services. You may even wish to use the stories feature to give followers an insight into the average day at your business!

Video marketing automation is possible on Facebook, too. Choose the videos you wish to upload and schedule them to be posted at a specific time. Businesses choose to do this as there are typically certain times of the day when users are active, and  videos will perform better.

One of the best video advertising platforms available is Facebook. Facebook is even bigger than YouTube, with 1.9 billion daily active users, and there are just as many people there willing to watch videos from a brand they are interested in.

Facebook is always a wise choice if you want to reach the largest audience possible.

Trust California’s Social Media Video Experts!

When we produce great videos for our clients, they get shared far and wide. We go to great lengths to understand every business we work with and produce videos that reflect their story and vision – and we want as many people to see those videos as possible!