Different Types of Digital Marketing Agencies

If on the one hand this figure must have a 360 ° understanding of the digital world, on the other hand his competence must also be specific, developing a particular knowledge of the most useful tools to satisfy your requests as a customer.

When it comes to digital marketing consultancy you will therefore have different areas of expertise. Here are all the types.

Editorial plan consultancy

To make a web marketing strategy that is based on content effective, careful planning will be necessary, starting with the drafting of an editorial plan.

 

But what does this term mean?

 

It is a document in which you will introduce a series of essential information for planning a job and achieving a goal. Often its creation is underestimated or considered optional, but its creation becomes essential if you want to be sure of achieving a business goal.

 

Imagine you want to sponsor a product or service on your site with an inbound marketing strategy.

You will need a series of articles and posts that you will have to produce over the weeks with a specific purpose: to promote a product.

Without an editorial plan , you will not be able to focus on the goal you have set for yourself, since you will not have a synergy between your advertising resources and the number of content written, with the consequence of making each activity ineffective.

 

With an editorial plan consultancy you can instead have a precise schedule by establishing:

 

• objective;
• budget;
• channels to use;
• frequency of content;
• issues to be addressed.

 

Social Management Consulting

More than 3 billion people use a social network with more than 60% of users making online purchases thanks to an advertisement displayed on these channels.

 

Furthermore, more than 50% of the sales that take place on e-commerce come from an advertisement carried out on social networks, another fact that highlights how important it is to manage your Facebook, Instagram , Linkedin or YouTube page in the best possible way to name the platforms most used by users.

 

A Social Marketing Consultant like secuserv will have the task of advising you on which channel to focus on based on the type of services and products offered.

Furthermore, it will plan the advertising campaigns by establishing the most suitable tools in order to achieve the goal you have set for yourself

 

His expertise in using tools such as Facebook ADS, or developing Marketing strategies on Linkedin , becomes indispensable both to carry out targeted campaigns with careful management of resources, and to analyze what are the results obtained from advertising and evaluate the various information on individuals.

 

In this way, through social consultancy you will have the opportunity to create increasingly targeted strategies by addressing a specific audience and achieving the individual goals you have set for yourself in the shortest time and with the maximum productivity of your company .

 

E-commerce consulting

 

Creating an e-commerce today is something that can be done by anyone, thanks to the use of suitable platforms such as the Magento CMS and the purchase of a hosting service , or a web space on which to present your products.

 

But it is not enough to create an e-commerce for sale, you will have to make it known to your customers, building a site respecting a series of parameters and above all applying the right strategies that trigger the mechanism that will lead the user to be aware of needing a product, access your site and transform their visit into a specific action: purchase .

 

In fact, if you have created an e-commerce site your goal will be to increase sales.

 

What is the role of the marketing consultant for an e-commerce ?

 

Here are the activities carried out:

 

• site check : will check the functionality of the site, evaluating whether the purchase process is intuitive from a graphic and practical point of view;
• product sheets : it will create the product sheets in a way that reflects the SEO parameters useful for increasing their visibility.
• web marketing strategies : will choose the most suitable advertising channels to achieve the goal;
• analysis of the results : through systems such as Google Analytics will verify the results of the campaigns carried out and the activities of the customers on the site;
• remarketing campaigns : based on the information obtained from the analysis platforms, the web marketing consultant can program targeted advertisements in order to obtain the conclusion of an action left suspended.