Europe Laundry Detergents Market Size, Share, Price, Trends, Report And Forecast 2023-2028

The new report by Expert Market Research titled, ‘Europe Laundry Detergents Market Report and Forecast 2023-2028’, gives an in-depth analysis of the Europe laundry detergents market share, assessing the market based on its segments like types, forms, applications, and major countries.

The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.

The key highlights of the report include:

Market Overview (2018-2028)

• Forecast CAGR (2023-2028): 3.8%

The demand for laundry detergents from the household is on a rise due to the increasing disposable income, rapid urbanisation, and increasing awareness pertaining to personal hygiene. In addition, the increasing number of clothing items, growing inclination towards fashion and style, and increasing women workforce in the corporate sector are some of the major driving factors of the market.

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Over the forecast period, the anticipated increase in demand for detergents from the commercial sectors owing to the increasing standards of hotels and restaurants is likely to bolster the sales of laundry detergents. Moreover, the aggressive branding and promotion of the major market players are also aimed towards amplifying the penetration of the detergents.

Europe Laundry Detergents Industry Definition and Major Segments

Laundry detergents refer to the cleaning agents which are produced to clean laundry. These detergents are capable of removing tough stains, as the composition of the compounds include surfactants, enzymes, foam regulators, optical brighteners, dyes, and fragrances, among others. Modern detergents are compatible with electronic washing machines.

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On the basis of type, the market can be segmented into:

• Enzymatic
• Non-Enzymatic

Based on form, the market has been bifurcated into:

• Liquid
• Powder
• Others

On the basis of application, the market has been divided into:

• Household
• Industrial and Institutional

The major countries for Europe laundry detergents include:

• United Kingdom
• Germany
• France
• Netherlands
• Others

Europe Laundry Detergents Market Trends

The key trends in the laundry detergents market in Europe include the thriving e-commerce industry in the region, coupled with the increasing purchasing power of the European population. In addition to this, the increasing presence of the major detergent producers is likely to bolster the research and development activities propelling the quality of detergents, making the products more eco-friendly, safe, cost-effective, and quick.

Moreover, the increasing availability of innovative detergents with excellent fragrances is anticipated to boost the popularity of the product. The market growth is anticipated to be aided by the increasing adoption of washing machines and other electronic washing gadgets.

Key Market Players

The major players in the market are Procter & Gamble, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever, The Clorox Company, Reckitt Benckiser Group plc, and Amway Corp., among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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