Evolution in Entertainment: evision and Disney Star Strengthen Collaboration to Showcase the Best of South Asian Entertainment

In a significant move for the entertainment landscape in the Middle East and North Africa (MENA), evision, the leading media and entertainment streaming service in the UAE, has entered into a strategic partnership with Disney Star, India's foremost media and entertainment company.

This collaboration is poised to bring a wave of high-quality entertainment to viewers across MENA, positioning evision as the most comprehensive destination for the region's entertainment needs. The partnership grants viewers access to an unparalleled content library, with a particular focus on Disney Star's extensive channel portfolio.

Viewers in the UAE can expect access to popular linear channels such as Star Plus HD, Asianet Middle East, Star Gold, and Star Vijay, initially through elife and Switch TV. Subsequently, these channels will be made available on evision's OTT streaming platform, STARZ ON, spanning the Gulf Cooperation Council (GCC) region. The linear channels from Disney Star will also feature on Asiana packages in the UAE and the broader MENA region.

Overall, this strategic partnership signifies a major step in expanding entertainment offerings in the MENA region, providing audiences with diverse and engaging content through both traditional linear channels and cutting-edge OTT streaming platforms. The collaboration between evision and Disney Star is set to redefine the entertainment landscape, offering viewers an extensive range of content options.

In addition to linear channels, the collaboration between evision and Disney Star promises viewers access to a vast array of on-demand content. This includes the latest premium originals and an extensive library from the Hotstar Specials catalogue, specifically curated for South Asian audiences in the MENA region.

The partnership goes beyond just expanding content offerings; it introduces a groundbreaking entertainment destination designed to captivate audiences throughout the region. Notably, the licensing rights for Advertising-based Video on Demand (AVOD) and Free Ad-Supported Streaming Television (FAST) channels will be extended throughout MENA, providing viewers with a versatile and engaging viewing experience.

Olivier Bramly, CEO of evision, expressed enthusiasm about the strategic alliance with Disney Star, emphasizing how it enhances their premium content and transforms evision into an even more compelling entertainment destination for audiences across MENA. This collaboration underscores evision's commitment to delivering top-tier TV entertainment and offers audiences across various platforms and services the opportunity to experience the best of South Asian entertainment and sports.

Gurjeev Singh Kapoor, Head of Distribution & International at Disney Star, expressed enthusiasm about expanding the reach of their compelling and multi-lingual content portfolio in the MENA region through an enhanced collaboration with evision. The MENA region has demonstrated significant interest in the series and format shows broadcasted on their leading TV channels across languages. In addition to the beloved channel offerings, they are excited to introduce their highly sought-after Hotstar Specials to viewers in the region. This collaboration reflects Disney Star's commitment to engaging with the audience and represents a significant stride in that direction.

The partnership between evision and Disney Star marks a new era in MENA's entertainment landscape. Viewers can anticipate a diverse universe of stories, accessible from the comfort of their preferred viewing locations. This strategic collaboration is a defining moment in evision's journey, positioning the platform as a pioneer in delivering world-class entertainment to the MENA region. Together, they embark on a thrilling narrative that promises to captivate audiences and reshape the entertainment landscape.