Five Reasons Why India’s Mobile Gaming Market Is Booming

If we talk about mobile gaming in India, then we can guess it from the games of the past. Earlier also the game had an essential place, but in earlier times it did not feature in the game. In the same way, an enormous task behind the boom of the game has been the lockdown. If we talk about today's time, then in today's games everyone will feel the difference between them. In earlier times, matches depended on computers and consoles, but the gaming industry changed its format with the booming era. The mobile sector made a new form in the mobile game, through which we can enjoy the game on the smartphones kept in our pockets. And also launched the games in 3D and 4K.

 

According To The Calculation Of Market Research

In India, the gaming industry is expanding faster than most other media segments, such as home entertainment, audio, and film. Although the Indian gaming market presently generates $1.5B in revenue and accounts for 1% of the global gaming market, it is less than the US and Chinese markets. Better cell phones, more widespread internet access, well-known games, influencers, and the worldwide pandemic have all accelerated gaming growth in India. 

For a formal titled "Mobile Gaming: $5B+ Business Opportunity," Sequoia India and BCG collaborated to examine the state of the Indian mobile gaming market and its growth potential.

 

Viewpoints Of Genres, Engagement, And Monetization In Mobile Gaming

The formal looks into mobile gaming development in India from the viewpoints of genres, engagement, and monetization. "In India, the gaming sector grew by about 40% in 2019–20, outpacing OTT, television, and social media platforms.  Games like the fantasy ludo gaming app, and Fantasy Cricket were the major gaming changer in the industry.

Cell phone users make up 86% of this market. According to BCG's Managing Director and Senior, ad revenue is currently heavily reliant. Increasing traction and engagement are anticipated to create a greater willingness to pay. This will be driven by new strategies for user monetization and growing ARPU in the coming years.

 

Reasons For Mobile Gaming Boom In India

There are many reasons for the boom of mobile games, which we have shown below. The best 5 factors are as follows:

• Changing Demographics Of Customers

The urge to socialize (FOMO) during the lockout, to spend leisure time, or pursue a gaming-related vocation and the exponential rise in the percentage of technologically savvy individuals driving early adoption represent fundamental changes in users' attitudes about online gaming. 

Users have continued to spend more time on gaming applications and are now considering them as a new form of entertainment and socializing, even though the lockdown sped up the adoption of gaming.

• India's Young Demography In Mobile Gaming

With 67% of the population in the working class and 46% of the people under the age of 25, India has a considerable demographic advantage (ages 15–64). Demography is a huge key driver of industry growth. Nearly 75–80% of respondents in the age ranges of 18–24 and 25–36 said they played at least once to three times each week, according to a KPMG poll. The age range of 37 to 50 is thought to have higher engagement, with over 50% of participants reporting playing more than four times each week.

• The Technology Ecosystem Is Undergoing A Seismic Shift.

Having access to low-cost, high-performance cell phones and high-speed internet on the road has been a blessing for users and businesses. The watching and gaming experiences on mobile devices have been enhanced by developing technologies. In addition to larger screen sizes, smartphones now have improved power to provide users with the best gaming experience. 

By 2023, India will reach a smartphone penetration rate of over 70%. Because of its enormous potential and potential for corporate growth, the gaming sector is therefore on everyone's radar.

• Paying Securely Online: Ease Of Use

Customers may now transact more conveniently and safely thanks to UPI and other fintech innovations introduced and widely adopted nationwide. Real money ludo gaming is now more secure than ever thanks to features like two- and three-factor authentication, biometric security, and parental controls. 

Blockchain technology is raising the bar for in-app payments across industries. Fostering confidence through secure payments among the more conservative user base. This has extended the reach of gaming to the nation's interior. With more straightforward payment methods and pricing changes, it is now simpler to monetize games and entertainment.

• Options Galore; Win-Win For Users

Standalone & platform game adoption in the country has increased significantly due to increased industry competitiveness with bigger budgets and a more comprehensive range of offers. 

Sports and board games are growing in popularity. Which helps the industry reach more user segments even while the strategy genre continues to dominate the charts. In any event, the user benefits from a competitive market since it provides a range of functions at affordable prices.

 

Take Away

With fast digitalization and change, expanding internet usage, and rising smartphone penetration, the Indian gaming market is expected to develop substantially. By 2023, the domestic gaming sector will add 10,000–12,000 direct and indirect jobs. They will draw $100 million in foreign direct investment over the next two years (FDI). These elements point to promising futures for the sector.