Global Natural Sugar Substitute Market is expected to reach a market size of US$ 4 billion by 2028: Ken Research

What Is the Size of Global Natural Sugar Substitute Industry?

Global Natural Sugar Substitute market is growing at a CAGR of ~% in 2017-2022 and is expected to reach ~USD 4 Bn by 2028. The Natural Sugar Substitute Market is largely driven by surging demand for less-calorie natural sugar substitutes to maintain calorie intake and decrease the risk of health problems related to sugar including diabetes, obesity, metabolic disorders, and others.

 The increasing focus of consumers on good health and wellness and the rising adoption of healthy and natural products that offer health benefits is likely to boost the demand for natural sugar substitutes among consumers. The rising awareness regarding the negative health impact of sugar along with the increasing prevalence of diabetes, obesity, and other health problems related to calorie imbalance is expected to boost the demand for natural sugar substitutes and is anticipated to augment the growth of the Global Natural Sugar Substitute Market.

The Global Natural Sugar Substitute Market faces challenges due to the stringent regulations laid by the government on natural sugar substitute products’ quality, packaging, and others. The difficulty in adherence to international quality standards for natural sugar substitute products along with the fluctuating prices of raw materials of sugar substitutes may hinder the growth of the market.

Global Natural Sugar Substitute Market By Product Type

The Global Natural Sugar Substitute market is segmented by Product type into Stevia, Palm Sugar, Coconut Sugar, Honey, Maple Syrup, Monk Fruit Syrup, Agave Fruit Syrup, Lucuma Fruit Syrup, Molasses and Others.

The stevia segment held the largest share of the Global Natural Sugar Substitute Market in 2021, owing to its low-calorie, sugar-free, and zero glycemic index content. The wide usage of stevia as a low-calorie or sugar-free substitute for conventional sugar in the beverage industry to manufacture diet coke, energy drinks, flavored drinks, fruit juices, and other beverages is likely to aid the growth of the segment in the Global Natural Sugar Substitute Market.

Global Natural Sugar Substitute Market By Composition Type

The Global Natural Sugar Substitute market is segmented by Composition type into High-Intensity Sweeteners (HIS), Low- Intensity Sweeteners (LIS) and High Fructose Syrup (HFS). High-intensity sweetener segment held the largest share of the Global Natural Sugar Substitute Market in 2022, attributed to the increasing demand for low-calorie ingredients that are used in smaller amounts to enhance the flavor as well as to sweeten the food or beverage products. High-intensity sweeteners are approved by FDA and are considered safe for general consumption.

Global Natural Sugar Substitute Market By Form

The Global Natural Sugar Substitute market is segmented by Form into Liquid, Powder and Solid/Crystal. The solid segment held the largest share of the Global Natural Sugar Substitute Market in 2022, due to its easy usage, ease of transportation, packaging, stability, longer shelf-life, and other functional benefits.

The wide application of solid-form sweeteners as a coating and bulking agent in bakery, confectionery, and other food and beverage applications is anticipated to boost the demand for the segment in the market. Moreover, solid sweeteners are easy to use owing it their physical properties which will further propel the growth of the Global Natural Sugar Substitute Market.

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Global Natural Sugar Substitute Market By End-User

The Global Natural Sugar Substitute market is segmented by End-User into Food, Beverages, Table-Top (Direct Consumers), Nutrition and Health Supplements, Pharmaceuticals and Others. The beverage segment held the largest share of the Global Natural Sugar Substitute Market in 2022, owing to the increasing preference for low-calorie or zero-calorie, and reduced-sugar drinks among consumers.

The surging demand for the natural sugar substitute among beverage manufacturers to produce sugar-free or low-calorie beverage products including energy drinks, fruit juices, flavored drinks, ready-to-drink teas, diet carbonated drinks, and others to fulfill the demand for health-conscious and calorie-conscious consumers, which is expected to propel the growth of the segment in the market.

Global Natural Sugar Substitute Market By Geography

The Global Natural Sugar Substitute market is segmented by geography into North America, Europe, Asia- pacific and LAMEA. North America region accounted for the largest share of the Global Natural Sugar Substitute Market in 2022, owing to the rising prevalence of lifestyle disorders such as diabetes, obesity, cardiovascular diseases, and others.

The rising demand for low-calorie food products among North American consumers coupled with an increased inclination towards healthy food products to lead a healthy lifestyle is likely to increase the demand for the product in the region. Moreover, rising awareness regarding the harmful health impact of overconsumption of sugar and the benefits of natural sugar substitutes among consumers has encouraged consumers to opt for natural sugar substitutes, which is expected to augment the growth of the region in the Natural Sugar Substitute Market.

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Competition Scenario In Global Natural Sugar Substitute Market

The Natural Sugar Substitute Market is highly competitive with ~300 players that include globally diversified players, regional players as well as a large number of country-niche players having their niche in Natural Sugar Substitute.

Country-niche players comprise ~65% of the total number of competitors, while the regional players comprise the second highest of the total number of competitors. Some of the major players in the market include Tate &Lyle, Ingredion, Cargill Incorporated, ADM, JK Sucralose Inc., DuPont, Roquette, Ajinomoto Co., Inc, Real Stevia, and NutraSweet Natural among others.

The leading global Natural Sugar Substitute companies such as Tate &Lyle, Ingredion, and Cargill Incorporated are highly focused on gaining investment for the research and development of new Natural Sugar Substitute products and on the production of slaughter-free meat products.

What is the Expected Future Outlook for the Overall Global natural sugar substitute Market Across the globe?

The Global Natural Sugar Substitute market was valued at USD ~billion in 2022 and is anticipated to reach USD ~4 billion by the end of 2028, witnessing a CAGR of ~% during the forecast period 2022-2028. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.

The Global Natural Sugar Substitute market is driven by surging demand for less-calorie natural sugar substitutes to maintain calorie intake and decrease the risk of health problems related to sugar including diabetes, obesity, metabolic disorders, and others. However, the market is also constantly being influenced by rapid development in technology, product innovation, and diversification in some countries.

With the increasing collaboration and emergence of new products, the Global Natural Sugar Substitute market is changing rapidly. For instance, In April 2022, Tate & Lyle expanded their production of allulose to fulfill the surging demand for rare sugar among food and beverage manufacturers. Allulose is a tooth-friendly rare sugar that contains 0.4 calories per gram and has 70% of the sweetness of regular sugar and has a negligible effect on blood sugar and insulin. The company completed its first phase of expansion by will boost the production of crystalline. This expansion helped the company in increasing its production as well as gain more revenue for the company.

In December 2021, Ingredion launched a new product named PureCircle NSF-13, an evolved flavor modifier for delivering “sweetness at scale”. The new product has wide applications in beverage, bakery, dairy, and other industries. The product is sustainably Product Typed and is cost-effective and organic. The new product launch helped the company in enhancing its product portfolio.

The Global Natural Sugar Substitute Market is forecasted to continue moderate growth, primarily driven by the surging demand for low-calorie and less-sugar products among consumers coupled with the growing inclination towards healthy food to lead a healthy lifestyle. Furthermore, an increased sedentary lifestyle along with the rising prevalence of lifestyle disorders such as diabetes, obesity, cardiovascular diseases, and others is anticipated to propel the growth of the market even in the forecasted period. Though the market is highly competitive with ~300 participants, global players control the dominant market share.

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Global Natural Sugar Substitute Market