Globant, a digitally native company renowned for reinventing businesses through cutting-edge technology solutions, has entered into a strategic partnership with Red Sea Global (RSG) to develop an advanced digital program designed to redefine the visitor experience at The Red Sea, one of Saudi Arabia’s most ambitious and luxurious tourism destinations. This collaboration is a significant step in Saudi Arabia’s Vision 2030 strategy, which aims to position the Kingdom as a global leader in sustainable and technology-driven tourism.
The initiative will leverage Globant’s expertise in digital transformation to create a fully connected and immersive visitor experience. By integrating advanced technologies such as artificial intelligence (AI), the Internet of Things (IoT), and data analytics, the program will provide real-time, intuitive, and highly personalized interactions for every guest. From the moment visitors arrive, they will benefit from a seamlessly connected journey that anticipates their needs and enhances their stay through intelligent recommendations, automated services, and personalized engagement.
The digital ecosystem is designed to elevate luxury tourism by offering hyper-personalized experiences tailored to each visitor’s preferences. Whether through smart room controls, AI-driven concierge services, or interactive digital guides, the initiative ensures that every touchpoint—from check-in to dining, leisure activities, and wellness services—is enhanced by technology. This program not only enhances the overall guest experience but also introduces an unprecedented level of convenience, making travel more seamless, efficient, and engaging.
The ambition of this collaboration extends far beyond The Red Sea. The platform aims to serve as a global benchmark for digitally connected tourism experiences, setting new standards for how travelers interact with destinations. It is designed for scalability, allowing other resorts and destinations worldwide to adopt similar digital models. By pioneering new benchmarks in digital engagement, the program has the potential to revolutionize the way Online Travel Agencies (OTAs) operate, transforming the relationship between tourists, travel providers, and destination experiences.
Sultan Moraished, Group Head of Technology and Corporate Excellence at Red Sea Global, highlighted that The Red Sea represents a groundbreaking vision for the future of tourism, seamlessly integrating luxury, innovation, and sustainability. He emphasized that partnering with Globant is a critical step in realizing this vision, as the collaboration will ensure that visitors to The Red Sea enjoy an unrivaled, technology-driven experience that sets a new global standard for premium travel destinations.
Federico Pienovi, CBO & CEO of New Markets at Globant, echoed this sentiment, noting that the partnership exemplifies how technology can redefine the tourism sector by placing the visitor at the center of an intelligent and highly responsive digital ecosystem. He emphasized that by combining convenience, personalization, and sustainability, this initiative will establish a future-forward model for the travel industry.
The Red Sea is a landmark luxury tourism destination on Saudi Arabia’s west coast, offering unparalleled natural beauty, pristine beaches, and world-class hospitality. Its first five luxury resorts—Six Senses Southern Dunes, The St. Regis Red Sea Resort, Nujuma (a Ritz-Carlton Reserve), Shebara, and Desert Rock—are already welcoming guests, offering a combination of opulence and eco-conscious travel. The destination is supported by Red Sea International Airport (RSI), which has begun receiving direct flights from Riyadh, Jeddah, Dammam, and Dubai, ensuring seamless access for both domestic and international travelers.
Expansion plans for The Red Sea are well underway, with 11 additional resorts set to open throughout 2025. By 2030, the destination is expected to feature a total of 50 resorts, offering 8,000 hotel rooms and 1,000 residential properties across both island and inland locations. The fully developed site will also include luxury marinas, championship golf courses, high-end entertainment venues, gourmet dining options, and a host of leisure and wellness facilities, making it one of the most sought-after tourism destinations in the world.
Beyond its focus on luxury, The Red Sea is at the forefront of a new era in regenerative tourism. Unlike traditional sustainable tourism, regenerative tourism aims to leave a positive impact on the environment, society, and the economy. The destination is designed with the highest sustainability standards, ensuring that its development preserves and enhances the region’s natural beauty, biodiversity, and cultural heritage. Technology will play a key role in these efforts by enabling real-time monitoring of environmental impact, optimizing resource use, and facilitating eco-conscious decision-making.
Laura Hernandez Gonzalez, Managing Director of MENA at Globant, emphasized that the partnership with Red Sea Global reflects a shared vision for innovation-led growth in the tourism industry. She highlighted that by leveraging Globant’s technological expertise, the collaboration will not only redefine the luxury travel experience but also position Saudi Arabia as a global leader in smart, sustainable tourism. The initiative is expected to create a ripple effect across the industry, inspiring other destinations to embrace digital transformation and set new standards for visitor engagement, environmental stewardship, and seamless connectivity.
As The Red Sea continues to develop into a world-class tourism destination, this partnership will play a crucial role in shaping the future of travel. By integrating advanced digital solutions with sustainable and luxury tourism, Red Sea Global and Globant are creating a model for the industry that is not only innovative but also responsible, ensuring that visitors can enjoy extraordinary experiences while preserving the beauty and integrity of the destination for generations to come.