Hitachi Vantara asserts that now is the time to invest in the Middle East

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The Middle East’s digital economy is expected to grow significantly, reaching approximately USD 780 billion by 2030, far outpacing the global average. This rapid expansion is fueled by ambitious national projects like Saudi Arabia’s Vision 2030 and the UAE’s ‘We The UAE 2031’. Hitachi Vantara aims to align with this growth by investing in the region. Our focus on sustainable energy, embodied in our AI solutions like Hitachi iQ, reflects our commitment to this transformation. We are driven to align our operations and invest further in the Middle East to support and benefit from this exponential growth.

While Hitachi is known for industrial machinery, Hitachi Vantara specializes in data-driven digital solutions. Our portfolio spans data storage, infrastructure systems, AI, and hybrid cloud management. Our flagship innovation, Hitachi Virtual Storage Platform One, integrates hybrid cloud capabilities across various data types, supporting block, file, cloud, and object storage. Additionally, our partnership with NVIDIA has led to the creation of Hitachi iQ, a suite of AI solutions designed to deliver precise business outcomes with industry-specific capabilities.

Hitachi Vantara focuses on the hybrid cloud and data management sector. We differentiate ourselves through our robust storage capabilities and a growing portfolio of hybrid cloud solutions enabled by generative AI. This allows us to provide comprehensive data solutions that optimize efficiency and sustainability, setting us apart from market rivals.

Organizations should implement effective, AI-driven data management solutions that offer comprehensive visibility across hybrid cloud environments. This includes robust infrastructure and metadata management to detect and respond to threats. Hitachi Vantara offers solutions like the Virtual Storage Platform One, which provides unified cloud observability and scalable data management. This helps organizations maintain data control and adapt to modern IT complexities, enhancing security and operational efficiency.

Generative AI can enhance user experiences, optimize operations, and drive innovation across various sectors. Technologies like Hitachi iQ are tailored to specific industry needs, supporting the UAE’s ambitions to become a global leader in AI. By integrating generative AI into our solutions, we drive targeted outcomes and support the UAE’s AI leadership goals.

Hitachi Vantara is committed to reducing its carbon footprint through innovative and energy-efficient technologies. We aim to achieve Carbon Neutrality in Scope 1 and 2 emissions by FY2030. Our Virtual Storage Platform One Block features “Dynamic Carbon Reduction” technology that lowers energy consumption and CO2 emissions by up to 30-40%. We are also the only storage vendor with Carbon Footprint of Products (CFP) certification for flash storage, underscoring our leadership in sustainable technology.

Sphere in Las Vegas utilizes Hitachi Vantara’s advanced technology to power its impressive LED displays. Our technology enables Sphere’s 160,000 square-foot interior and 580,000 square-foot exterior screens to deliver high-resolution, original content with minimal latency. This not only enhances in-venue experiences but also extends the reach of Sphere’s content globally, making a significant impact on social media.

Hitachi Vantara’s investment in AI and hybrid cloud technologies aligns with the Middle East’s digitalization plans. We see significant opportunities in the SMB and commercial sectors to address data growth challenges. Our experience with smart city projects like NEOM in Saudi Arabia and our commitment to sustainability position us as a key partner in the region’s digital transformation. We look forward to supporting the Middle East’s vision for a future-ready digital landscape.