How to create a podcast: tutorial for beginners

Podcasts are audio files that are shared over the Internet. They are comparable to digital radio, but have the advantage that the user can choose the time and place to access specific content.

In general, people interested in this format spend time in traffic or use headphones. In this article we will teach you how to create content of this type like a pro!

Among the formats that users can choose according to their needs and preferences, the podcast is attracting more and more public interest.

The people most interested in this format tend to spend a lot of time in traffic or use headphones frequently. But postcasts are also preferred by people who need quick information and have little time to consume it.

This happens because it is a simple way to find out or learn about a subject without having to stop doing another activity, such as driving or cooking, for example.

If you already have an online business or if you are going to venture into one, remember that podcasts currently arouse passions.

Still don't know how to make yours?

Today we are going to show you how to make a quality and attractive podcast for your audience. Follow our advice!

What is a podcast and what is it for?

Before explaining how to make a podcast, it's important to know exactly what this type of content is about.

Podcasts are audio files streamed over the Internet that basically work like digital radio .

Unlike content formats that use text, images, and videos, podcasts are made just to be listened to, making them a great option for those who want to consume content while doing something else.

Many times, this format is used to broadcast lectures, debates and programs. But it is also possible to create a podcast to talk about the issues that you master.

There are already teachers who are investing in podcasts to teach online , for example, due to their practicality.

If you think of the number of people who complain about having little free time, imagine the chances of success for content that can be listened to while the user washes the dishes, faces traffic to go to work, has lunch, or waits for a medical appointment. or exercise.

How do you create a podcast?

Now that you know what a podcast is and how beneficial it can be for your users, we invite you to learn how to make yours.

Making a podcast, unlike other content formats, doesn't have to be complicated. In fact, it is one of the easiest to do, especially if you know the step by step.

Do not miss this tutorial where we have included resources that will allow you to create a free podcast:

Start with what you have, but invest in equipment

To start your podcast idea, you don't need professional recording equipment or a special room. While it is true that certain tools are necessary, you can start with what you have and as your audience grows you can invest in more specialized equipment.

Simply with a computer, a smartphone -style headset and free recording software, you can start your dream podcast with no hassle.

Choose a topic for your podcast

The first step should be the choice of the topic that you will address in the podcast.

As much as you have knowledge of several topics and want to share everything you know, it is interesting to focus on a specific one to break it down and deliver content that really adds value to the public.

Including many topics in a single podcast can make it confusing and exhausting for listeners. In this case, it is better to create more than one file and separate them by category.

Define the podcast participants

To make your podcast more dynamic and interesting, you can invite other people to participate.

If you sell natural products, for example, and you think that sharing content about sustainability will attract the attention of your audience, you can invite consultants, researchers or another person who is an authority on the subject to share their knowledge with listeners .

In that case, you can create podcasts in the interview, debate or simply didactic format, so that the guest gives a class on the selected topic.

Plan the content

Before recording, we recommend that you prepare a simple script of what you are going to do.

Thus, you will prevent nervousness, emotion or simple forgetfulness from giving you "that target" when speaking, which could compromise the quality of your podcast.

Your script doesn't have to be complex. You will be served a list that orders the topics to be discussed and that includes data that requires accuracy, such as dates, film directors, survey results or hard data that provides credibility to your content.

1. Learn how podcast search works

Here are 3 ways to find a podcast:

Search your recommended podcasts

If you use podcast platforms like Apple Podcast or Spotify, you have the possibility of finding new programs on their recommended lists.

This compilation is ideal for getting high-quality podcasts, since they have that place on the platform thanks to their level of popularity among the audience.

Usa Internet

It is possible to get podcasts through platforms like Yahoo, Bing and Google.

To do this, you just have to write “podcast” plus the theme you want. Example: “healthy lifestyle podcast”.

As if that were not enough, you can see the reviews of the podcasts and discern what is good content and what is bad.

Listen Notes

This tool is a podcast search engine. You just have to go to their website and type in the keyword of the type of podcast you want.

Prepare vocally

We remind you that the podcast is a digital audio file and users must clearly understand what is being said.

You or your guest must have good diction and master the tone of voice so that it is neither too high nor too low.

To ensure the quality of the material, you can do some voice exercises before recording. Tips on this and examples of this type of preparation are available on the Internet.

Another good technique is to train before recording. With your podcast script in hand, train everything you want to say so that, when recording, you can speak fluently, calmly and confidently.

You can even record a previous audio to listen and correct what you think is necessary.

Order the equipment to record

Creating a podcast requires few tools and therefore little financial investment.

Among the few tools needed is a good microphone. This will capture the audio properly, with quality, for the listeners.

In the market you find options with different characteristics and values. It is possible to use USB, lapel or even your smartphone microphones .

In addition to worrying about the microphone to use, it is important to pay attention to some details of the recording location. In general, the environment should be quiet, with no outside noise or other interference.

We also recommend that you avoid open places that have intense noise, since it will not be possible to edit them without damaging your material.

You can record your podcast at home. Just be sure to tell your relatives and choose a room that is as far from the street as possible.

Before recording, order everything you'll need so you don't have to pause while recording. Thus, you guarantee the sequence of your podcast and reduce the editing work.

Edit your podcast

After recording your podcast, you need to edit it so it reaches your audience as professionally as possible.

Even if the chosen environment is quiet, it is common for some unwanted sounds or audio unevenness to appear in the recording. These details must be corrected so that the material is understandable and pleasant to listen to.

Take advantage of editing to cut unnecessary parts, such as awkward pauses or confusing fragments, or when an error has been made in the information.

The podcast must be dynamic so that the public does not find the content tedious. To do this, in the edition you can include a sound track, bullets or sound commas.

But watch out for the sound effects! They serve to make the podcast more fluid and less tiring, but used in an exaggerated way can have the opposite effect.

Additionally, to create context, choose music that is related to the topic being addressed.

Publish your podcast

After editing, your podcast is ready to be published. To do this, it is enough to choose the ideal platform.

There are specific platforms to host audio, many of them free for both the professional and the listeners.

SoundCloud is one of them.

In addition to offering you the necessary tools to publish and share your podcasts, it has a statistics analysis service. This functionality helps you understand the core characteristics of your audience and how they interact with published files.

To use that platform, you need to create an account with an active email address, fill out your profile, set up content with information like category and language, and submit your feed . All this for free.

Promote your podcast

There are several channels that can be used for the dissemination of your podcasts, but keep in mind the ones most used by your audience; so they will be within reach of the audience you want.

You can also use organic channels such as your social networks , your blogs or YouTube channels to promote your podcast so that more people have access to your content.

Disseminate engaging messages that show users what you offer them in your podcast. Divulging snippets of the content may arouse curiosity to listen to the podcast to the end.

Regardless of the way you choose to promote your podcasts, it is only when you start producing them that you will know if your target audience is engaged with the material you offer.