Websites are great, but landing pages? They’re your digital salespeople. And when done right, they work 24/7.
Landing pages are built with a goal: to get people to take action. Whether you want someone to sign up for your newsletter, download an ebook, or make a purchase, a well-designed landing page gets the job done fast.
But here’s the catch: the success of a landing page depends heavily on the tool used to create it. That’s why learning how to design the best landing page builder is so important if you’re creating a tool meant to help people build landing pages that actually convert.
Table of Contents
What Is a Landing Page Builder?
Must-Have Features in a Landing Page Builder
- Pre-Optimised Templates That Do the Heavy Lifting
- Drag-and-Drop Builder That Feels Effortless
- Responsive Design with Mobile in Mind
- Built-In Conversion Features
- A/B Testing That’s Actually Easy
- Blazing Fast Load Times
- Free Plan or Trial to Get Started Fast
What Is a Landing Page Builder?
The best landing page builder lets you create stunning landing pages fast. These tools are typically visual and drag-and-drop, offering ready-made templates you can quickly tweak to match your brand and objectives.
But not all builders are created equal. Some present challenges, while others resemble web design platforms more than effective conversion tools.
That’s why, when thinking about how to design a landing page builder, you need to focus on three things:
- Speed
- Simplicity
- Conversion-driven features
Must-Have Features in a Landing Page Builder
Most people who want to build landing pages aren’t designers. They’re marketers, solopreneurs, coaches, or small business owners. They want something that works. Fast.
But here’s what usually happens: They sign up for a builder, stare at a blank canvas, feel overwhelmed, and quit before publishing anything.
To create a landing page design, you need to have the following:
1. Pre-Optimised Templates That Do the Heavy Lifting
The heart of any builder is its templates. And not just any template—your tool should include high-converting landing pages that are purpose-built for real use cases:
- Lead generation
- Product launches
- Webinar signups
- Free trials
- Newsletter subscriptions
Each landing page template should follow battle-tested best practices: short headlines, clear CTAs, strong visuals, and no distractions.
Basically, users should be able to pick a great landing page layout, swap in their copy, and hit publish—done.
2. Drag-and-Drop Builder That Feels Effortless
Users want creative control, but they don’t want to code. A good landing page tool gives them the flexibility to drag, drop, resize, and edit without breaking the design.
Make sure your builder keeps things simple:
- Easy section-based editing
- Real-time previews
- Font and colour control
- Undo/redo options
Creating custom landing pages should feel smooth, not stressful.
3. Responsive Design with Mobile in Mind
With mobile traffic now dominating, your pages must look great on any device. A top-tier builder automatically creates responsive, mobile-friendly landing pages while still allowing fine-tuning if needed.
Your users should never worry about how their landing page visitors experience the design, because it should always look sharp, fast, and functional.
4. Built-In Conversion Features
Let’s talk about conversion boosters. The best landing page isn’t just pretty, it’s powerful.
Your builder should include native tools like:
- Countdown timers for urgency
- Sticky call-to-action buttons
- Popups triggered by exit intent
- Lead forms with custom fields
- One-click upsells or sign-ups
These landing page elements are highly effective. Help your users create effective landing pages that are more than just digital brochures.
5. A/B Testing That’s Actually Easy
A/B testing is one of the best ways to improve conversions, but most people skip it because it feels too technical.
Your builder should make testing effortless:
- Duplicate a page
- Tweak one thing (like a headline or button)
- Let the builder track performance
- Suggest the winner
No spreadsheets. No guesswork. Just data-driven results.
6. Blazing Fast Load Times
Speed may kill, or in this case, slow speed kills conversions. Every second counts.
Use clean code, lazy loading, image compression, and global CDNs to keep landing pages lightning-fast. Visitors shouldn’t bounce because a page took forever to load.
7. Free Plan or Trial to Get Started Fast
Let’s not forget: people love free stuff.
Offering a free landing page builder plan helps users test the waters. You don’t need to give everything away, but let them build a few pages, try out the editor, and publish.
Make sure they see how fast they can create landing pages that look amazing and convert.
This helps lower the barrier to entry, especially for beginners or bootstrapped businesses looking for free landing pages before committing to a paid plan.
Final Thoughts
At the end of the day, your users want to build high-converting landing pages, not just design something pretty.
To do that, your builder must combine:
- Smart, conversion-driven templates
- Simple drag-and-drop customisation
- Fast, responsive performance
- Conversion tools baked in
- Easy integrations
- Beginner-friendly onboarding
Learning how to design the best landing page builder isn’t about jamming in every feature under the sun. It’s about helping people get results faster—and making the process feel effortless. So if you’re serious about building a tool that people rave about, focus on function, not fluff.
Help users craft effective landing pages, not just nice-looking ones. That’s what turns casual users into loyal fans and turns your builder into the go-to solution for optimised landing pages that drive results.