How to group keywords and improve your SEO positioning?

Keywords are an essential component of any online business' search engine optimization (SEO) strategy. Since keywords are one of the determining factors in Google ranking, businesses would greatly benefit from knowing which keywords would get the attention of search engines and consequently improve their rankings on search results pages. search engines (SERPs). Google's priority is shifting from keywords to search intent, and SEO methods need to adapt. It is no longer enough to focus on one or two keywords on each page.

Google's engineering team has recently turned its attention to natural language processing and a better understanding of how information on the page interacts. Google was able to understand the synonyms thanks to neural matching. BERT helped Google learn those perplexing prepositions, allowing it to become more literary with each kernel update. Despite Google's advances, many website owners are still optimizing their web pages with a few keywords here and there.

Keyword research has come a long way in recent years. Instead of focusing on a specific keyword or phrase, we now need to produce reader-focused content that responds to search queries. However, understanding how people search is still critical to SEO optimization. Understanding user demands by looking at what they put in the search box and how often they do it is an essential component of how to structure content. According to Google, 15% of daily searches are "new", that is, queries that the company has never seen before. This means that people search in different and often unexpected ways, using hundreds or thousands of phrase combinations to find the same topic. So,

What is keyword bundling?

Keyword clustering is the process of grouping keywords. It is the technique of grouping related and comparable search phrases into semantically aligned sets and addressing them together rather than individually. Keyword clusters are collections of terms that target searchers with a similar search intent. A group is made up of a head term and the related keywords that surround it. Thanks to this structure, you can target numerous search phrases in the same content. At the same time, an interconnected body of content is created based on the keyword group for topics that pertain to your business.

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Say, for example, your piece of content has the terms "wedding decorations", "crystal wedding decorations" and "blue crystal decorations", you are employing a variety of keywords in your approach, all related to same search intent as someone trying to find crystal decorations for their wedding. Instead of selecting a single keyword and sacrificing significant online market share, you can develop groups of keywords for the many topics you want to cover in your piece of content.

Keyword clustering can be subdivided into two broad categories:

1. Lemma-Based: Look for common meanings in phrases and their structural similarities.
2. SERP-Based: Look for similarities within search query results

Among the advantages of keyword grouping, we can list:

• High rankings for long tail keywords .
• Improving short tail keyword rankings
• Increase in organic traffic
• Visible SERP ranking improvement
• More possibilities for internal links
• Build content awareness and credibility in your market

How to successfully group your keywords and topics?

It is essential to understand that using keyword groups requires much more time and resources than the "all-in-one" method of website optimization. In addition to increasing the work of your SEO and marketing staff, it requires more keyword research and content generation. However, creating keyword groups and themes on your website will ultimately make it easier to use and more compliant with Google.

Now that we have a good understanding of **keyword clustering**, let's see how we can successfully cluster keywords and topics.

Create a list of keywords and topics

In-depth keyword research is the first step in the keyword clustering process. When trying to decide what keyword you want to search for, it's important that you don't just use search volume and competition metrics as the only factors to see how easy it would be for you to rank for this keyword. Instead, focus on the SERP and actual SERP pain points and issues you can identify. Here's a how-to checklist with specific weaknesses to spot:

Once you've compiled a list of top keywords, you need to research the variants searched by users for each top keyword. These can be relevant long-tail keywords, queries, subtopics, or current phrases. Group keywords as you collect hundreds of them. Check that the terms in each category have a comparable search intent. Only the keywords that will drive the right organic traffic to your website should be included in your grouping.

With a keyword tool, you can discover relevant keywords, subtopics, or queries that users use to identify articles and services similar to yours. You can find more information about keyword research tools in this video.

There are a couple of ways to record your keyword research, you can use spreadsheets or just make a data table online from scratch. Include metrics for each term on your list that relate to organic difficulty and search traffic. One hundred keyword phrases should be enough to establish several groups of potential topics for your website. Remember the importance of relevance and search intent when building your keyword list. Only include keywords that attract the right type of users to your website. These people are genuinely interested in the items or services you offer and are likely to convert.

Organize your keywords into groups

Once you have gathered all the necessary keywords, you will start to notice which ones are related to the others. The exact words can appear in long-tail phrases, synonyms, purpose, subtopics, etc. These patterns will help you determine which keywords can be grouped into keyword groups. Let's say you use a single set of keywords for a page and include unrelated keywords. In that case, search engine bots will need clarification when determining the intent of your page. Consequently, each keyword group must contain a set of terms with identical search intent and semantic meaning.

A keyword's value is determined by its high CPCs, high search volume, and relevant search intent. There are other keyword clustering tools that will help you in the process. They can group your keywords for you. Remember that not all the terms in your list have to end up in your groups when targeting. The most valuable keywords should be listed first.

1. Develop and optimize pillar pages

Once you've established your keyword groups, you'll have a clear understanding of how to use them for various Web pages. Groups of keywords often represent the central or main theme of your Web pages. They are called pillar pages. Each of your website's pillar pages should include one or more of your keyword groups and be enhanced with on-page SEO best practices. Use keyword groups effectively by developing landing pages and pillars. Using internal linking and content optimization tools, you can improve your pillar pages and benefit more from keyword groups.

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You will need to prioritize the following aspects to increase the ability of pillar pages to rank well:

• Subject depth: Put your attention on creating deep and extensive material.
• Information Architecture: Use your keyword phrases in h2 and h3 tags and have a clear structure.
• Page experience: Include interactive components that enhance the user's experience on the page, such as movies, jump links, and carousels.

Use content pieces to reinforce your keyword groups

The content and domain authority of your pillar pages should be improved as you build them. As you keep creating more and more blogs, "topic groups" will start to emerge, allowing your website to rank higher in the SERPs . You can create an attention-grabbing blog that bolsters your website's keyword pools for search engine algorithms.

The internal linking profile of this content will significantly influence the ranking of your website's landing pages on Google. To increase your chances of appearing in search results for those most valuable keywords, your blog posts should link to relevant pillar pages. You can expand your website to include more groups if your company offers a variety of products or specialties. Internal links not only increase the time consumers spend on your website, but also help Google determine which pages on your website are the most significant.

How can keyword clustering improve your SEO rankings?

Google's indexing and Natural Language Processing (NLP) determine which websites should appear at the top of the SERPs. Google performs the difficult task of understanding millions of different terms and determining the user's search intent. Keyword clustering is a sophisticated SEO procedure that, when done correctly, is highly beneficial. It can help Google correctly understand your content and meaning and assess your authority. By using keyword grouping with your landing pages, you can convince Google that your website is a leader in its field and has a wide range of quality material.

The content and domain authority of your pillar pages should be improved as you build them. As you continue to create more and more blogs, "topic groups" will start to emerge, which can improve your website's ranking. You can create an attention-grabbing blog that bolsters your website's keyword pools for search engine algorithms.

The internal linking profile of this content will significantly influence the ranking of your website's landing pages on Google. To increase your chances of appearing in search results for those most valuable keywords, your blog posts should link to relevant pillar pages. You can expand your website to include more groups if your company offers a variety of products or specialties. Internal links not only increase the time consumers spend on your website, but also help Google determine which pages on your website are the most significant.

Final thoughts

The idea of ​​using keyword clustering to increase the ranking potential of your articles and pages is intriguing. It allows you to take advantage of the way Google currently approaches search. You can target an entire subject area instead of a specific keyword, thus covering a wide range of information that people are looking for. This practice is not new. In fact, it is a tip that has already been introduced before. Suppose you go to the trouble of writing well-researched and well-written content. In that case, you'll naturally target numerous keywords by using synonyms and bringing up related topics. Such keyword grouping makes the process more systematic and can help you find keywords you might not otherwise find.