How To Set Up and Edit Facebook Lead Form Properly?

You are wondering why your leads are not turning out to be of high-quality, so you have to ask yourself if you have set up the right kind of Facebook lead form. 

Facebook is not just used for connecting with friends and family; it’s also a way to generate revenue, reach out to your target audience, and promote your business. 

Many people are using social media for promotion(at least millions of people) which is why you need to ensure that the Facebook lead form is alluring and effective. 

This article will reveal how to set up a Facebook lead form. Once you know how to set up and edit Facebook lead form, everything becomes easier later on. 

As a marketer, you should know that Facebook lead forms should be appealing to gain quality leads to sign up for your brand. Quality leads translate to higher sales. Some waste time skimming through websites, and others genuinely wish to buy from your services and products. Connecting with these leads is possible through a lead form. So, dive in to learn more about a lead form and some tips to make it worthwhile. 

What’s a Facebook Lead Form? 

A Facebook lead form is simple, and the idea behind it is to make people sign up as leads. When you log into Facebook, you see ads and certain forms wherein you fill in details, and the brands connect with you later. It’s a way of gaining leads, and that’s how businesses run successfully. Your competitors are also utilising it. Using a Facebook lead form makes the whole sign-up procedure easy and super quick. 

It is easy for people to sign up for things you may be selling on Facebook without directing them to your website. 

Let’s say some prospective customers want to know more about your product and the current offerings; they fill out the form to get this information on their email or phone number. 

How Do You Create a New Lead Form on Facebook? 

 

Once again, it’s an easy process to create a lead form on Facebook. All you have to do is go to the front-end page through Business Manager. You will see the menu on top of the Facebook page where you can click the publishing tools or more button and then choose publishing tools from the menu. 

 

Once the publishing tool has opened, you need to look for the Forms library towards the left side. Now, you must click create, which is on the right side.  

The next thing is to see the option to create a new lead form or duplicate one of the existing forms.

Click the new form and follow the steps. 

Quick Tips to Create an Alluring and Effective Lead Form on Facebook 

 

Are low-quality leads giving you a nightmare?

 

Here are some tips to help you create an alluring form on Facebook. 

 

#1 Choosing the Apt Type of Facebook Lead 

 

You have two options for creating a Facebook lead - more intent or volume. More intent gives you high-quality leads; more volume is the default option for most people. It is not your best option, so choosing more intent is suitable. 

 

#2 Add an Alluring Image and Effective Text 

 

Visual elements to help make the ad more appealing. When designing the introduction to the form, you can add an image in the background with effective text.

 

There is a special section for writing the text. A headline can be 60 characters, so make this relevant. You need to tell the audience about what you are selling. 

 

#3 Taking Numbers of Your Prospective Leads 

 

The form should have a phone number field because it allows you to text your leads and take things further. 

#4 A Strong CTA 

This is where marketers go wrong. Don’t write, ‘visit our website’, and turn off the leads. You need a strong CTA which is effective, and appealing. 

Your audience and leads are smart. Give them something compelling and convincing - not everyone else's usual. 

Concluding Thoughts 

With these effective tips, you can create an effective and alluring lead form that anyone would sign up for. Don’t settle for a usual form that everyone else designs. 

Make it impactful because that’s how you connect with high-quality leads. High-quality leads are what bring sales and value. Bots and spammers simply waste your time. 

If you have already created a lead form and it’s not as compelling, you can also edit it. You simply have to go to ad creation, select the page that needs editing, and follow the steps. Following the step-by-step method is fairly simple. 

Editing a lead form is not grueling, so you will not have major issues during the process. Simply follow the step-by-step method to edit the lead form. It should not take more than a few minutes.