The First Group, a leading property developer and hospitality specialist in the UAE, has entered into a strategic partnership with HPE Aruba Networking to drive the digital transformation of its expanding portfolio of upscale hotels. This collaboration marks a pivotal step in The First Group’s commitment to operational efficiency, enhanced guest experiences, and sustainability-driven practices across its properties.
By integrating HPE Aruba’s advanced networking solutions, The First Group aims to create a seamless, secure, and intelligent digital infrastructure. These innovations will enable the deployment of cutting-edge technologies, including Internet of Things (IoT) applications, to optimize energy consumption, strengthen security, and elevate guest services. The partnership represents a significant shift toward a more connected and data-driven hospitality experience, positioning The First Group at the forefront of digital innovation in the industry.
Zeeshan Hadi, Business Head – UAE & Africa at HPE Aruba Networking, underscored the importance of this collaboration, stating, “We are excited to collaborate with The First Group in their digital transformation journey. Our AI-driven, energy-efficient networking solutions are designed to empower businesses like The First Group to achieve operational excellence, enhance guest satisfaction, and meet sustainability goals. Together, we are setting a new benchmark for the hospitality industry.”
The partnership is a testament to The First Group’s dedication to innovation and sustainability. Amr Al Bawab, Chief Construction Officer at The First Group, highlighted how the integration of advanced network solutions is creating a foundation for smarter, more connected properties. “This partnership enables us to deliver exceptional value to our guests and stakeholders while aligning with our broader sustainability goals,” he explained.
Shafraz Nasser, Senior Vice-President of Technology at The First Group, emphasized that digital transformation is at the core of the company’s strategy to redefine the guest experience. By utilizing HPE Aruba’s AI-driven solutions, The First Group will be able to harness real-time insights and automation, streamlining operations and personalizing guest interactions. As the hospitality industry evolves, this collaboration ensures that The First Group remains ahead of technological trends, catering to the expectations of modern, tech-savvy travelers.
With the deployment of intelligent, programmable networks powered by AI and machine learning, The First Group will benefit from proactive network management, ensuring uninterrupted connectivity for both guests and staff. These advancements will not only enhance the quality of service but also contribute to a seamless and secure digital environment.
A strong emphasis on sustainability is also at the heart of this partnership. Ilyas Mohammed, Director of IT Operations at The First Group, highlighted the environmental benefits of adopting HPE Aruba’s energy-efficient networking technology. “The adoption of HPE Aruba’s energy-efficient networking technology is a game changer for our operations,” he stated. “Not only does it enhance network reliability and security, but it also supports our sustainability agenda by reducing energy consumption across our properties. This is a win-win for both our business and the environment.”
The First Group’s collaboration with HPE Aruba Networking reinforces its position as a hospitality leader that embraces forward-thinking digital transformation strategies. Through the integration of AI, data analytics, and IoT-driven solutions, the company is poised to set new industry standards for operational excellence and guest satisfaction.
Tanveer Mohamed, CEO of Precedence Technologies, emphasized the transformative impact of technology in hospitality. “As the hospitality industry evolves, it’s clear that technology is at the heart of creating unforgettable guest experiences and driving operational excellence. Collaborating with a visionary customer like The First Group showcases how embracing cutting-edge solutions can redefine standards in the industry. We also share a long-standing relationship with HPE Aruba Networking, which we value and rely on. Together, we’re proving that investing in innovative technologies is not just about staying competitive but about setting new benchmarks for excellence.”
As The First Group continues to expand its hotel portfolio, its partnership with HPE Aruba Networking serves as a model for the future of the hospitality sector. By leveraging state-of-the-art digital solutions, the company is poised to deliver exceptional experiences, optimize operational efficiencies, and make significant strides in sustainability.