HP Amplify AI is a customizable program designed to enhance partner capabilities in achieving positive AI outcomes. The initiative provides AI guidance, tools, resources, training, and certification to empower HP’s partners, helping them navigate the evolving AI landscape. The program’s expansion includes new AI-powered tools, refreshed HP Future Ready AI MasterClass content in multiple languages, and the global expansion of the HP Business Partner Program to help partners drive AI adoption and improve business outcomes.
Kobi Elbaz, Senior Vice President and General Manager of Global Channel, Sales Innovation, and Operations at HP, emphasized how HP’s focus on delivering trusted experiences that empower business growth aligns with AI’s transformative potential. As AI continues to reshape industries, HP remains committed to equipping partners with the knowledge, tools, and certifications needed to drive meaningful customer outcomes. According to Elbaz, collaboration with HP partners is key to fueling growth, enhancing partner capabilities, and delivering impactful customer experiences.
AI is rapidly becoming a major focus for organizations worldwide, with global AI spending projected to reach $632 billion by 2028. This presents a significant opportunity for HP partners to adopt AI within their own businesses and help customers increase productivity and focus on high-value work. HP is uniquely positioned to lead in the AI era, with a legacy of trust, innovation, and strategic partnerships with leading software and hardware providers.
To support partners in their AI-driven advisory roles, HP is launching HP Amplify AI on November 1, 2024. The program is tailored to address the unique needs of different partners and will include HP Amplify AI HUB, a centralized resource for AI training, certification, and tools. The hub offers role-based opportunities, allowing partners to sell AI devices and solutions more effectively. Through this program, partners can access coaching, practical use cases, and AI-powered sales tools to enhance their ability to support customers throughout their AI journey. Partners who complete certification will gain recognition for their AI proficiency, helping them future-proof their businesses by offering AI-powered products and solutions.
The program also aligns with refresh cycles that present a key opportunity for partners to help customers prepare for future AI advancements. HP is rolling out targeted sales resources to foster the adoption of HP AI products, driving growth for partners and their customers in an AI-centric marketplace.
In addition to expanding AI capabilities, HP is committed to improving operational productivity for its partners. This quarter, the company is rolling out an AI-powered chatbot within the HP Partner Portal, designed to guide partners through the platform and answer their queries quickly, ensuring easy access to relevant information. Furthermore, HP is enhancing collaboration and reducing friction in sales processes with the introduction of an AI-powered Configured Price Quote (CPQ) platform. This tool, available in 108 countries, will expedite pricing turnaround times, helping partners move faster and more efficiently.
HP also rolled out the HP Future Ready AI MasterClass training and certification program in May, providing HP employees and HP Amplify partners with a competitive edge in the AI sector. The program, offering role-based online training for sales representatives, account managers, and technical consultants, has seen more than 12,000 users enroll, exceeding initial expectations. Due to growing demand, HP has refreshed the MasterClass content and made it available in new languages, allowing users worldwide to enhance their expertise and stay competitive in the fast-evolving AI landscape.
The HP Amplify program has earned recognition for driving partner development through a simplified global structure that rewards performance, collaboration, and capabilities. HP has expanded its HP Business Partner Program globally, taking on a larger community of non-HP Amplify partners and focusing on boosting growth in small and medium-sized businesses (SMBs) through distributors. This global expansion reflects HP’s commitment to creating more opportunities for its partners and ensuring greater access to its resources.
The HP Business Partner Program offers participants various benefits, including partner accreditation, brand visibility, and streamlined processes designed to enhance customer experiences. The program provides quick onboarding, consistent global digital experiences, and immediate access to pricing, product details, training materials, and sales and marketing resources.
In conclusion, HP Amplify AI is a key initiative that positions HP at the forefront of the AI revolution, helping partners enhance their capabilities, foster AI adoption, and drive successful customer outcomes. With an array of powerful tools, training, and resources, HP is empowering its partner ecosystem to navigate the complexities of AI while continuing to innovate in the digital transformation landscape.