India Personal Grooming Market: Analysis of Industry Size, Share, and Competition

Changing retail landscape, emergence of online retail and rising working population to aid growth of India personal grooming products market through FY2026

According to a TechSci Research report, “India Personal Grooming Market By Product Type (Hair Dryer, Hair Straightener, etc.), By End User (Individual Customer & Institutional Customer), By Distribution Channel (Online Retail, Institutional Sales, etc.), Competition, Forecast & Opportunities, FY2026”, India personal grooming market consist of female grooming and male grooming, and both the market segments are projected to cross USD553.17 million and USD590.54 million by FY2026, respectively. The growth of personal grooming products market in India is propelled by factors such as rising urbanization, increasing disposable income of middle class population, changing preferences of Indian consumers for professional products and growth of professional beauty & wellness market. Moreover, innovation in products offerings, enhanced shopping experience on e-commerce websites, increasing demand for professional products among consumers and innovative branding and marketing, promotional strategies are further expected to propel demand for personal grooming products in India over the next five years.

Browse 9 market data Tables and 57 Figures spread through 138 Pages and an in-depth TOC on "India Personal Grooming Market" 
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Increasing adoption of attractive marketing and distribution strategies by various personal grooming companies is likely to positively influence India personal grooming market. Rising demand for products that are more affordable, continuous product innovation and diversification by leading players in different segments of personal grooming is further fueling growth in India personal grooming market. Moreover, emergence of online shopping platforms like Amazon, Flipkart, Nykaa and Purplle, which offer better discounts, enhanced convenience and multiple payment modes coupled with expanding internet user base would further steer growth in India personal grooming market during forecast period.

India female grooming market can be segmented based on product type, end user, distribution channel and region. In terms of product type, hair dryers segment led the market with share of over 60% in FY2020 and the trend is likely to continue until FY2026. Hair dryers category dominates the market on account of factors such as availability of variety of options, rising working women population and highly engaged young generation who do not get time to maintain their beauty routine are the target customers for hair dryers. In terms of regions, West India dominated both female and male grooming market in FY2020 and the region is anticipated to generate significant demand for male and female grooming products during forecast period as well, owing to increasing marketing activities and rising per capita expenditure by the companies in the region.

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“Being a developing country, significant share of population in India still lives in smaller cities and rural areas, where consumers are price sensitive and look for value for money products. Therefore, companies are recommended to introduce products targeting masses to make their products more affordable in Tier II & Tier III cities of the country.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“India Personal Grooming Market By Product Type (Hair Dryer, Hair Straightener, etc.), By End User (Individual Customer & Institutional Customer), By Distribution Channel (Online Retail, Institutional Sales, etc.), Competition, Forecast & Opportunities, FY2026” has evaluated the future growth potential of India personal grooming market and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in India personal grooming market. 

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