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Indian Pet Care Startup Secures $15 Million to Assist First-Time Owners

business . 

The pet care market in India is experiencing significant growth, with demand for pets driving the industry to new heights. Estimates suggest that by 2030, the pet care market in India could reach a staggering US$1.9 billion. However, alongside this surge in pet ownership comes a challenge: many first-time pet owners lack the knowledge and resources needed to properly care for their pets. This is where companies like Supertails step in to bridge the gap.

Supertails, an India-based pet care startup, offers a comprehensive platform tailored to the needs of inexperienced pet owners. Their services encompass a wide range of offerings, including pet supplies, online vet consultations, and behavioral training services. By providing access to these essential resources, Supertails aims to empower pet owners to provide the best possible care for their furry companions.

Recently, Supertails secured approximately US$15 million in series B funding, with RPSG Capital Ventures leading the investment round. Existing investors, including Fireside Ventures and DSG Consumer Partners, also participated in this funding round. The infusion of capital will not only fuel the startup's business growth but also support investments in technology to enhance its services.

One key area of focus for Supertails is expanding its healthcare services, particularly its online pet pharmacy. With the funds raised, the startup plans to bolster its healthcare offerings and provide a seamless omnichannel experience for pet owners. By leveraging technology and innovation, Supertails aims to revolutionize the pet care industry in India.

Supertails, since its establishment in June 2021, has been driven by ambitious goals, aiming to achieve an annual recurring revenue of US$60.2 million within the next two years. This vision has been bolstered by the support of previous funding rounds, including a significant US$10 million series A round led by Fireside Ventures in late 2022. With its latest injection of funding, Supertails is strategically positioned to sustain its rapid expansion and further solidify its presence in the burgeoning Indian pet care market.

The backing from investors, including RPSG Capital Ventures in the recent series B funding round, demonstrates confidence in Supertails' business model and potential for growth. With a comprehensive platform offering pet supplies, online vet consultations, behavioral training services, and an expanding healthcare segment with an online pet pharmacy, Supertails is addressing the evolving needs of pet owners in India.

By leveraging technology and innovation, Supertails aims to enhance its services and provide a seamless experience for pet owners across the country. The continued investment in technology will enable Supertails to optimize its operations, improve customer engagement, and stay ahead of the competition in the dynamic pet care industry.

Overall, with its clear vision, robust funding support, and commitment to innovation, Supertails is well-equipped to capitalize on the increasing demand for pet care services in India and make a lasting impact in the market.

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