Influencer marketing trends in 2025

Today, together with a leading SMM agency from the UAE, we will tell you about the trends that will dominate in 2025. All these forecasts are based on personal experience, discussions with colleagues and analysis of successful campaigns. Ready to dive into the world of the future of influencer marketing? Let’s get started!

1. AI continues to take over the industry

Artificial intelligence has already become a part of our lives, but in 2025, its role in marketing will become even more significant. With the advent of ChatGPT and other major models, AI marketers have already had a taste of the new possibilities, and believe us, this tool has not yet reached its full potential.

AI is not only capable of analyzing data, but it is also actively involved in content creation and helps find influencers who perfectly match our needs. Virtual influencers are also gaining popularity, and we are sure that this direction will actively develop, giving us more opportunities to create unique campaigns.

2. Brand marketing is back in the spotlight

In recent years, we have all become fascinated with performance marketing, as it gives instant results and is easy to measure. But in 2025, we will turn our attention back to brand marketing. The accumulated experience shows that investing in a brand builds long-term loyalty and commitment.

Influencers play a key role here, as they help to convey the brand’s values to the audience. We are already seeing market leaders revising their strategies and returning to long-term brand building. And, in our opinion, this approach will ensure sustainability in a constantly changing market.

3. Greater focus on results

Although brand marketing is becoming more important, this does not mean that results will no longer matter. On the contrary, the requirements for reporting and analysis of campaign effectiveness will increase. The tools continue to evolve, and we can already track follower growth, engagement rates, and other important metrics.

This will mean even greater integration of analytics into influencer marketing and the need to constantly monitor results. We can say for sure: campaign measurement will become a key element for us.

4. Social Commerce is on the Rise

Shopping through social platforms, or social commerce, will continue to gain popularity. Platforms like TikTok and Instagram are actively introducing direct shopping capabilities, which means that influencers will be able to not only talk about products, but also sell them in real time, arranging live shows and reviews.

For us, this means fewer steps for the customer from viewing to buying and, as a result, higher conversions.

5. Long-term partnerships win

One-off campaigns will still be useful, but long-term relationships with influencers will bring much more benefit. These partnerships build trust and allow the brand to associate itself with a specific influencer, which increases awareness and loyalty.

We believe that many companies will start to look to influencers to become brand ambassadors of sorts.

6. Micro-influencers will perform great

You know what’s cool about micro-influencers? They are really close to their audience, and they often have a higher level of engagement. They are less formal and “acted out,” so their audience takes their recommendations seriously.

In the coming year, micro-influencers will be especially important for those brands that want to build closer relationships with consumers.

7. Simplifying Cross-Platform Approaches

As social media platforms enhance their tools for content creation and distribution, executing cross-platform campaigns is becoming increasingly straightforward. For instance, influencers will have the capability to simultaneously stream across multiple platforms or design versatile filters that can be utilized universally.

We are confident that soon this will become as commonplace for us as running a campaign on one platform.

Ready for 2025?

Studying these trends and implementing new technologies will help us maintain competitiveness and not lose our grip in the world of influencer marketing.

So, friends, forward to new challenges and opportunities! And the professionals from the best WGG advertising SMM agency will be happy to help you develop your business.