As we approach a new year, it’s important to stay on top of the latest SEO strategies and trends that you can use to maintain strong positions and more traffic to your website. From quality content to user experience, the following are five strategies approved by freelance SEO consultants so start exploring now.
- Create quality content:
Google prioritizes relevant, high-quality content above all else when it comes to ranking websites in search results. Helps improve rankings to help build traffic flows to a website.
- Link Building:
Link building is the practice of creating one-way hyperlinks (also known as “backlinks”) to a website with the goal of improving visibility on search engines. Common link-building strategies include content marketing, building useful tools, email outreach, broken link building, and public relations.
- Image optimization:
If you want your site to load quickly, it’s important to optimize all images. This means compressing your images as much as possible without sacrificing quality. You can use a tool like Tiny PNG to achieve this.
- Internal link:
Internal linking is essential for all websites, but unfortunately, it is often overlooked. The marketing and SEO department should focus on building links, optimizing the content, and ensuring the format is correct. However, internal linking is also needed to help your readers find more relevant content and keep it on the website, and also for search engines to crawl more efficiently.
- Good user experience:
Search engine optimization (SEO) focuses on helping your website rank well in search results, while user experience (UX) deals with how users interact with your website.
UX (User Experience Design) is now a vital aspect of SEO (Search Engine Optimization).