Mobile App Failure: The 6 Most Common Causes & Solutions

We can all admit that a mobile application is the one thing that can give your company the much-needed boost it needs to grow. This reality has resulted in the creation of millions of apps each year. However, there is a sobering secret hidden in these figures: only 1% of applicants are believed to be successful. Isn't that incredible?

How will the stats for mobile apps look in 2022? It is predicted that mobile app revenue will reach $935 billion by 2023 and that 184 billion apps will be downloaded by 2024.

App failure is caused by more than just an unresolved bug or flaw; there are likely to be deeper issues as well. As a result, it is critical to be aware of the factors that can affect and derail your aspirations of having a flawlessly effective mobile application. In this blog piece, we will discuss the key causes of mobile app failure and their prospective solutions.

Scrutinize!

Mobile App Failures: Six Major Causes

In today's corporate world, mobile app solutions are an important element of the rising use of technology. According to statistics, 80% to 90% of mobile applications in the app store are only utilized once. The exact reasons why many apps fail to dominate the market, as per iByte's app development team are as follows:

1) Lack Of Audience Research

Choosing a target audience is not a one-day task. One must remember that this is a dynamic market that might change at any time. It is common for consumers' impressions to shift. This necessitates the use of usability tests and surveys to help business owners better understand their target audience. We will emphasize the importance of making your app useful. Your app will fail the moment consumers believe it is not assisting them.

2) User Interface That's Unattractive

Regrettably, some firms still assume that having a time-consuming user interface for a mobile application is acceptable. Furthermore, many of them require users to fill out lengthy forms, which can lead to aggravation and, ultimately, app abandonment. On the other hand, the mobile application's user-friendly interface entices individuals to not only utilize but also benefit from it. Otherwise, there's a good possibility you'll lose them even before they make a purchase.

3) Inadequate Testing Of Apps

It is no revelation that mobile applications necessitate extensive testing. And, according to statistics, only 4% of programs are released bug-free. That's an extremely low success rate! Application testing is not the end of the process. However, some further enhancements and upgrades result from user feedback. A lack of testing time or the proper tools can result in a disastrous application failure. It's no surprise that many entrepreneurs spend thousands and millions of dollars on an application that ultimately fails due to inadequate testing.

4) Non-Allocation Of Funds

A limited budget almost usually results in mobile app failure. This occurs when big businesses assume that investing more in design and development can save the application. That, regrettably, is not the case. Testing is essential, as is proper financing. One has yet to pinpoint the actual issue that causes enterprises to run out of funds well before the launch. Fortunately, there are solutions to avert this disaster.

5) Ineffective Marketing Strategy

Consider the following scenario: you have a product that defines perfection, but no one knows about it. Will it all make sense? We live in a time where it is critical to present your items favorably. And marketing is the means to accomplish this. A great marketing approach, a team that understands the terrain, and your unwavering faith will provide you with the much-needed bump.

6) Inadequate Customer Service

Consider using a program that fails to meet your expectations. You like the offerings but are compelled to provide feedback to the support team. And how would you feel if you received horrible customer service? You will get discouraged and grow bored. After a poor customer support experience, around 30% of app users exit the mobile application. That is a huge fraction!

Mobile App Failures: Six Major Solutions

If you're presently developing an app or plan to do so in the near, there are a few things you'll want to keep in mind to ensure that your app keeps its user's content, which raises its likelihood of earning money and minimizes the odds of getting high failure rates. 

1) Defining User Personas

Apps are useless without users, thus it's vital to consider who would be interested in your app. Before constructing your app, narrow down and identify the user personas, and then utilize marketing tactics to promote it. Consider your target users' industry, occupation, income, age, and geography, and look for commonalities or patterns. Successful apps are designed with specific user demographics in mind. As a result, it is necessary to conduct a preliminary study.

2) Test Your App Idea

Apps that successfully solve a common problem. As a result, an app must provide consumers with unquestionable value in some way. This is the most effective technique to validate your app's concept. Potential consumers are unlikely to seek out or download an app that does not directly benefit or assist them with a particular problem. Most popular apps have often helped users save time, reduce effort, improve convenience, or connect with others.

3) Gather Market Data

Your app may experience market rivalry now that the mobile app business has grown. Examine your competitors' products and tactics for catching up to them. Perhaps your competitors lack crucial functionality that your users require, or they do not cater to a specific user demographic. Hence, the research may lead you to specific concepts and ideas that will catapult you to the top of your industry.

4) Hire An App Development Company

If you're starting a new mobile app business, you need to employ a professional team to assist you. Your software requires an intuitive, one-of-a-kind, relevant, and smooth user experience. Only a well-designed conceptualization of your idea can convey your vision and passion. Hence, to create an app out of the blue, a mobile app development company like iByte Infomatics can assist you in quickly running through your concept, consolidating functionality, and outlining the commercial strategy.

5) Testing Of Mobile Applications

Your app's usability, compatibility, security, interface, performance, and dependability must all be validated. Your app will go through a series of technical tests to see how it reacts to misuse and odd instructions. After finding as many errors and problems as possible, your app development team will program as many safety nets as possible into your codebase. The more your app is tested, broken, and fixed, the more stable and reliable it will be. 

6) Making Your App Profitable

Apps can be monetized using monthly subscriptions, single purchase costs, commissions, affiliate links, advertising, and even donation-based strategies. Each piece of software is best suited to a unique revenue plan. It is up to you to select a price strategy in which your target audience is willing to engage strategically. This is when your knowledge of your target audience will come in handy.

The Final Verdict!

There is no one-size-fits-all solution for creating the ideal software. It is full of challenges and, on occasion, missteps. Aside from aiming to design a distinctive mobile app, it is also vital to prepare and be cautious while choosing a market for your app. However, to succeed, you must conduct market research, understand your target audience, and guarantee that your app stands out from the crowd.

Numerous businesses provide app development services, but selecting the right one is crucial for the success of your mobile app. iByte Infomatics, being a prominent mobile app development company has extensive experience in mobile app design & development.

Get in touch with our experts today!