New Business Opportunities in China Catering Market: Ken Research

The China catering market is fragmented with major brands occupying almost half of the market. The key players operating in the market are not only competing based on product quality and promotion but are also focusing on strategic moves to hold larger market shares. The major companies dominating the China catering market for its products, services, and continuous product developments are ZKungfu, Yershari, Zhejiang grandma’s Home Catering operation company, Quanjude, Qianxihe, KFC, Haoxianglai, Haidilao, Donglaishun, Pizza Hut among others.

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The China Catering market is projected to witness a CAGR of ~ % during the forecast period FY’22 & FY’27.

• With the growing demand for business entertaining, many people are going to restaurants, pubs, tea houses and other eateries for everyday meals and gatherings with friends. This has urged development of catering services.
• Digitization of food services is in full force with people showing their preference for online takeaways.

Internet & takeaways: The increasing popularity of mobile apps has allowed the number of third‑party takeaway order platforms to thrive in recent years. Whether they prefer to pick the orders up themselves or have them delivered at their homes, consumers like to place their orders through these third‑party platforms to take advantage of the ease whith which food is delivered. Figures published by the China Internet Network Information Center (CNNIC) reveal that mobile apps’ order volumes reached 340 million during the first six months of 2018, with 43.6% of mobile internet users using these services. In the past, online ordering was mainly the preference of white‑collar workers looking to avoid having to go out for lunch or breakfast when they had to work overtime. Today, with many young people seldom cooking for themselves, eating takeaway food at home has become part of their daily routine.

Focus on nutrition & health: Ordering takeaway food online has become the “new norm” for people living in cities. As a result, consumers are showing more preference for the quality of online deliveries. They are eager to pay more for nutritious and healthy food, and also for tamper‑proof containers. With more people opting for healthy food, many third‑party takeaway platforms are now offering vegetarian meals and more variety in their combinations. This is proving popular with consumers. As one female respondent said: “I choose vegetarian food more often because I don’t have time for exercise. It’s healthier this way.”

Analysts at Ken Research in their latest publication, “China Catering Market Outlook 2027F- Driven by increasing demand & innovative business models” by Ken Research observed that China Catering Market is in a growth phase & is  expected to witness a growth rate of ~% in the upcoming years owing to increasing government initiatives & technological innovations. It is to be noted that the China Catering market is fragmented with major brands occupying almost half of the market with companies competing not only on the basis of product quality and promotion but also on the basis of strategic moves with the aim of capturing a larger market share.

Key segments covered: -

By type of Catering

• Event catering
• Government/defence Catering
• Industrial Catering
• Airline Catering
• School Catering
• Hospital catering

By Structure

• Chained outlets
• Independent Outlets

Time Period Captured in the Report:

• Historical Period: FY’17- FY’22P
• Base Year: FY’22P
• Forecast Period: FY’22P – FY’27F

Key Target Audience

Airline Catering Companies
Fine Dining Caterers
School Caterers
Hotels
Industrial Caterers
Government Bodies
Facility Management Companies
Industries
Schools
Hospitals

Key Companies Covered

• KFC
• Pizza hut
• Grandma’s Home
• Quanjude
• Qianxihe
• KFC
• Haoxianglai
• Haidilao
• Donglaishun

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Key Topics Covered in the Report:

• Executive Summary of China Catering Services Market
• Market Size of China Catering Services Market
• Market Segmentation of China Catering Services Market
• SWOT Analysis of China Catering Services Market
• Trends and Developments in China Catering Services Market
• Regulatory Bodies of China Catering Services Market
• Overview of China Catering Services Challenges and restrains
• End User Analysis of China Catering Services Market
• Competitive Analysis of China Catering Services Services
• Future Outlook of China Catering Services Market
• COVID Impact Analysis of China Catering Services Market
• Analyst Recommendations

For more information on the research report, refer to below link:-

Future Outlook of China Catering Market

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