TechBridge, a prominent technology distributor, has unveiled a strategic partnership with Object First, the pioneering creator of Ootbi (Out-of-the-Box-Immutability), a revolutionary ransomware-proof backup storage appliance purpose-built for Veeam®. This collaboration is set to empower TechBridge to deliver advanced, secure, and efficient backup storage solutions across the Middle East and Africa (MEA) region, addressing the critical need for heightened data protection amidst a rapidly evolving cybersecurity landscape.
Object First was founded by Ratmir Timashev and Andrei Baronov, the original creators of Veeam, to tackle the escalating demand for reliable and secure backup storage solutions. Ootbi, specifically designed to enhance Veeam’s ecosystem, provides an integrated storage solution that perfectly aligns with Veeam’s advanced backup software. This partnership represents a crucial development for businesses in the MEA region, offering a robust response to the rising tide of ransomware attacks and other cyber threats.
The collaboration arrives at a pivotal moment as cyber threats in the MEA region have been intensifying. Group-IB’s 2023/2024 Hi-Tech Crime Trends report revealed a staggering 68% increase in ransomware attacks in 2023, with industries such as financial services and real estate being particularly vulnerable. This alarming trend underscores the urgency of implementing robust solutions like Ootbi to safeguard data and ensure business resilience. Pete Hannah, Vice President of Sales at Object First, highlighted the synergies between the two companies, emphasizing their shared channel-focused approach and dedication to delivering impactful solutions. He noted that in a world where ransomware strikes every 11 seconds, Ootbi serves as a critical last line of defense by offering immutable and ransomware-proof storage solutions out of the box.
Steve Lockie, General Manager at TechBridge, underscored the importance of bringing cutting-edge technologies to the dynamic MEA market. He acknowledged the increasing importance of secure and dependable backup storage in supporting the region’s digital transformation efforts. Lockie expressed excitement about the partnership, recognizing Object First’s solutions as essential for ensuring business continuity amid escalating cyber threats.
The growing prevalence of ransomware has revealed significant vulnerabilities in traditional backup technologies. According to Object First’s latest survey, the majority of IT professionals recognize the necessity of immutable storage, built on Zero Trust principles, to counter ransomware effectively. However, challenges such as outdated backup systems, insufficient encryption, and failed recovery efforts have left organizations increasingly exposed to operational disruptions and data loss. The survey findings emphasize the non-negotiable role of immutability in modern data protection strategies.
Ootbi stands out in the market as the only backup storage solution purpose-built for Veeam customers. It offers unparalleled features, including ransomware-proof storage, high ingest speeds, seamless integration with Veeam’s Instant Recovery, and a hardened operating system that eliminates unauthorized root access. These capabilities are designed to provide businesses with unmatched protection and operational reliability.
The MEA region presents significant growth opportunities for Object First, driven by substantial investments in digital transformation and cybersecurity initiatives. Programs such as the UAE’s ambitious security budget for 2022-2026 and Saudi Arabia’s CyberIC initiative are fueling demand for innovative data protection solutions. Object First’s global survey further highlighted the challenges faced by IT professionals, with many citing gaps in their current backup infrastructure. The report revealed widespread concerns about insufficient storage fortified against ransomware, prolonged recovery times, and systemic operational disruptions. In response, the majority of respondents indicated plans to invest in immutable and secure backup solutions.
This partnership marks a significant milestone for Object First as it expands its global reach and strengthens its position in the MEA region. By joining forces with TechBridge, Object First is poised to deliver transformative data protection solutions that meet the evolving needs of businesses. Together, they aim to provide organizations with the tools necessary to safeguard critical data, maintain operational continuity, and navigate the increasingly complex cybersecurity landscape with confidence.