Salesforce Launches New Marketing Associate Certification, it is a foundational certification designed for individuals who are interested in a career in marketing within the Salesforce ecosystem. To assist in your preparation for this exam, Passcert stands ready with the most recent Salesforce Marketing Associate Certification Dumps. These dumps are an invaluable resource for anyone looking to crack the Salesforce Certified Marketing Associate exam in a quick and efficient manner. Our professional team at Passcert diligently checks these Salesforce Marketing Associate Certification Dumps to ensure they are in line with the latest exam syllabus. This ensures that you are studying the most relevant material and increases your chances of passing the exam on your first attempt.

The Salesforce Certified Marketing Associate credential is for individuals who are interested in an entry-level marketing role within the Salesforce ecosystem. This certification highlights the knowledge, skills, and abilities of an individual new to Marketing Cloud Engagement and general marketing concepts.

 

The Salesforce Certified Marketing Associate credential is an entry-level, multiple-choice exam intended for individuals with up to 6 months experience with Salesforce Marketing Cloud Engagement. It's designed to prepare Salesforce Trailblazers for a career in marketing by validating their foundational marketing knowledge, including what Marketing Cloud Engagement is and how it solves business needs based on Salesforce best practices.

 

Content: 40 multiple-choice questions and up to 5 non-scored questions

Time allotted to complete the exam: 70 minutes

Passing score: 65%

Registration fee: US $75 plus applicable taxes as required per local law

Retake fee: Free

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment; click here for information on scheduling an exam.

References: No hard-copy or online materials may be referenced during the exam.

Prerequisite: None

 

The Salesforce Certified Marketing Associate Exam measures a candidate's knowledge and skills related to the following objectives.

Describe key components of a marketing strategy and how they align with the overall marketing purpose.

Given a scenario, identify key requirements for implementing an effective email opt-in process in a marketing campaign.

Recall the regional nature of privacy laws with respect to the subscriber base in order to uphold privacy standards in the context of marketing.

Given a scenario, provide examples of basic email goals, metrics, and relative value in assessing the success of a marketing campaign.

Given a customer experience scenario, summarize the type of content and message conveyed to the target audience.

 

Identify solutions for regional or business related account structures as they relate to business units and corresponding permissions in Marketing Cloud Engagement.

Apply essential features of Marketing Cloud Engagement (MCE) for marketing activities.

Identify different Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement.

Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers.

Given requirements, determine a proper Cloudpage form submission setup.

 

Outline the necessary configurations to activate a journey and configure entry criteria for a successful activation.

Given a scenario, identify the recommended configuration for the email send wizard settings.

Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement.

Given a scenario, identify which journey functionality should be used to address business needs.

Given a scenario, identify how to accomplish content rendering validation.

 

Given a scenario, summarize the various data import mechanisms and requirements.

Configure settings when creating a new data extension, including settings for data fields.

Given a scenario, recommend the best way to interpret a data extension to identify the desired target data

 

Identify where specific data can be found in Marketing Cloud Engagement.

Interpret undesired send results and possible deliverability consequences.

 

1. A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers.

They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.

How should the associate accomplish this?

A. Have customer log in to their account and update profile.

B. Provide a postal mailing address as a minimum.

C. Set up a footer in the email with an unsubscribe link.

Answer: C

 

2. Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.

The associate set up a data extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension.

What should the associate change to allow more than one record per subscriber key?

A. Assign new subscriber keys to each promotion code redemption.

B. Assign the email address as the primary key.

C. Assign the promotion code field as a second primary key.

Answer: C

 

3. Management at Cloud Kicks is requesting to use their holiday-themed From Name when sending out sale messaging during the months of November and December. The name has already been added to the account.

Where should the associate configure this setting in the email send?

A. Define Properties

B. Configure Delivery

C. Review and Send

Answer: A

 

4. The digital marketing associate at Northern Trail Outfitters is looking for self-paced learning content about Journey Builder functionality.

Which resource should the assoclate use?

A. Trailhead

B. Salesforce Developer Center

C. Salesforce Help & Training

Answer: A

 

5. The marketing team at Cloud Kicks notices that a critical data extension is able to be modified and deleted by anyone.

What should an associate utilize to prevent users from accidentally editing or deleting these data extensions?

A.Use Manage Data Extension Policies to prevent users from modifying or deleting this data extension.

B.Use Roles & Permissions to set modify and delete permissions for key data extensions.

C.Use Contact Builder to move all key data extensions into the Salesforce Data Extensions folder.

Answer: B

 

6. The digital marketing associate at Northern Trail Outfitters is looking for self-paced learning content about Journey Builder functionality.

Which resource should the assoclate use?

A.Trailhead

B.Salesforce Developer Center

C.Salesforce Help & Training

Answer: A

 

7. Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement.

Which configuration option should the associate select to ensure this is a transactional send?

A.Send Classification

B.Sender Profile

C.Delivery Profile

Answer: A

 

8. The marketing team at Northern Trail Outfitters wants to test their new dynamic rewards template using internal team members' unique records to display their personalized data.

Which option should the associate use to configure Preview and Test?

A.Based on entire list

B.Based on subscriber record

C.Based on test data extension

Answer: C