“ServiceNow Unveils Next Wave of Partner Program Transformation, Promising Something ‘Special'”

ServiceNow, a leading digital workflow company, has announced the next phase of its partner program transformation, introducing a set of Partner Specializations. These specializations, part of the revamped partner program introduced in January 2023, mark a significant evolution in empowering partners to unlock new revenue opportunities and gain additional benefits to advance their practices.

Key Highlights:

1. Introduction of Specializations:

In a bid to strengthen its partner ecosystem, ServiceNow has unveiled three new Partner Specializations: Service Operations, Serve the Customer, and Power the Employee.

2. Strategic Objectives:

The move aligns with ServiceNow's strategic goal to increase the contribution of net new revenue sourced by partners in the coming years. The focus is on supporting partners who integrate the ServiceNow platform into the core of their business models.

3. Acquiring Specializations:

Partners can acquire these specializations by demonstrating a combination of product and sales expertise through customer wins and a well-defined go-to-market strategy. This initiative encourages partners to showcase their unique strengths and innovation in growing their ServiceNow practices.

4. Benefits for Partners:

Differentiation:

Partners obtaining specializations will receive badging visible on their ServiceNow profiles and enhanced visibility on the ServiceNow Partner Finder. Prospective customers can easily identify specialized partners based on their unique strengths.
Revenue Opportunities:

Each specialization addresses a critical customer need, presenting substantial untapped market opportunities with high year-over-year growth.

Business Growth:

ServiceNow is offering additional benefits to partners, including participation in the ServiceNow Partner Advisory Council, access to co-marketing programs, and the Partner Development Fund announced in the previous year.

5. Global and Regional Recognition:

 Partners can achieve specializations at both the regional and global levels, with two levels of achievement for further differentiation.

6. Launch Details:

The three Partner Specializations—Service Operations, Serve the Customer, and Power the Employee—are set to launch in ServiceNow's second quarter of 2024. The program aims to provide partners with valuable tools and resources to enhance their capabilities and market presence.

7. Future Expansion:

ServiceNow plans to introduce additional Partner Specializations in 2024, expanding the program further and providing partners with opportunities to showcase expertise in diverse areas.

Commentary:

Erica Volini, Senior Vice President, Global Partnerships at ServiceNow, emphasized the company's commitment to putting partners at the forefront. The introduction of Specializations allows customers to identify partners with the right experience and expertise to address their digital transformation challenges effectively.

As ServiceNow continues to drive innovation and collaboration within its partner ecosystem, the Specializations program signifies a strategic move to recognize and reward partners for their unique contributions and capabilities in enhancing the ServiceNow platform's impact across industries.