Huawei Consumer Business Group (CBG) unveiled an array of groundbreaking products at the “Unfold the Classic” HUAWEI Flagship Product Launch held in Dubai on December 12, 2024. This event marked the introduction of cutting-edge technologies that demonstrate Huawei’s commitment to redefining standards in the foldable smartphone and consumer electronics markets. These new releases reflect the company’s dedication to innovation, user-centric design, and seamless experiences across multiple devices, further strengthening its leadership in the Middle East and Africa (MEA) region.
One of the highlights of the launch was the HUAWEI Mate X6, a flagship foldable smartphone that sets a new benchmark for durability, functionality, and user experience. This device embodies Huawei’s commitment to pushing the boundaries of design and performance in the foldable smartphone category. The Mate X6 is equipped with 2nd Generation Kunlun Glass for enhanced durability, providing 25 times better drop resistance compared to standard materials. The phone also features a carbon fiber inner screen plate and an aviation-grade aluminum middle frame, ensuring exceptional strength and stability. Its advanced multi-dimensional hinge technology delivers smooth and reliable folding while maintaining the phone’s ultra-thin and lightweight build.
The Mate X6’s camera system is a standout feature, boasting a 50 MP Ultra Aperture Camera that captures true-to-life colors. With a ten-size adjustable physical aperture ranging from F1.0 to F4.0, users can precisely control depth of field and light intake, enabling stunning photography in various settings. Additionally, the Ultra Chroma technology enhances color accuracy by 120% using 1.50 million spectral channels, offering unparalleled image quality. The phone’s immersive dual OLED displays support a 120 Hz adaptive refresh rate, ensuring smooth visuals for an exceptional viewing experience. Richard Yu, Chairman of Huawei Consumer Business Group, described the Mate X6 as a transformative innovation, highlighting its groundbreaking design and technology.
The Mate X6 is available for preorder in the UAE starting December 12, 2024, at AED 7,199. Customers who preorder will receive add-ons worth AED 2,698. The device is offered in three elegant colors: Nebula Gray, Nebula Red, and Black.
Huawei also introduced the HUAWEI FreeBuds Pro 4, marking the debut of the company’s first HUAWEI SOUND earbuds. These earbuds set a new standard for wireless audio quality with their Ultra-Hearing Dual Driver System, delivering dynamic sound across a wide frequency range. The advanced AI noise cancellation feature ensures crystal-clear calls by isolating human voices from background noise using a high-sensitivity bone-conducting microphone. Designed for both convenience and performance, the FreeBuds Pro 4 are perfect for music, calls, and on-the-go activities, offering a seamless audio experience. They will be available in the UAE starting January 9, 2025, at AED 749.
The launch also featured the HUAWEI nova 13 Series, a smartphone lineup that embodies creativity and innovation. The series introduces a striking Dynamic Plaid Texture Design, alongside bold color options such as Loden Green, Black, and White. It is equipped with a 60 MP Ultra-Wide Front Camera, designed for high-quality selfies and group photos. The AI Best Expression feature ensures flawless group shots by selecting the best expressions from burst images, while the 5X Selfie Zoom expands creative possibilities with cinematic-quality close-up portraits. With the 100 W HUAWEI SuperCharge Turbo, the device charges to 50% in just 10 minutes, making it ideal for users with busy lifestyles. The nova 13 Series will be available in the UAE by the end of January 2024, with prices starting at AED 1,699.
Another highlight was the HUAWEI MatePad 11.5, a versatile tablet designed for students and professionals seeking a paperless experience. Featuring a PaperMatte Display that reduces eye strain, this tablet provides a comfortable and efficient platform for note-taking and productivity. It comes with an enhanced HUAWEI Notes app, making it an excellent choice for both academic and professional use. The MatePad 11.5 will be available in January 2024 at AED 1,299 and comes in Isle Blue and Space Gray color options.
Additionally, Huawei unveiled the HUAWEI FreeClip in Rose Gold, a stylish audio accessory that combines cutting-edge technology with fashion-forward design. The FreeClip’s Rose Gold finish adds a touch of elegance, while its advanced features such as the Dynamic Bass Algorithm and Head Motion Controls enhance functionality. The Drop Reminders feature alerts users when an earbud slips out, ensuring uninterrupted use. The FreeClip is now available in the UAE at AED 699, with preorder customers receiving a discount of AED 100.
These product launches reinforce Huawei’s vision of delivering state-of-the-art technology tailored to the needs of modern consumers. From groundbreaking foldable smartphones to innovative audio accessories and versatile tablets, Huawei continues to set new industry standards. By seamlessly integrating advanced technology with stylish designs, Huawei empowers users to enhance their lifestyles and embrace innovation across all aspects of their daily lives.