Smiles, the UAE’s leading everyday rewards SuperApp, has partnered with Amazon.ae to elevate the shopping, streaming, and savings experience for customers across the country. This collaboration introduces an exciting opportunity for Smiles users to subscribe to Amazon Prime for up to six months at significantly reduced prices. By leveraging Smiles Points or opting for credit card payments, customers can enjoy the full range of Amazon Prime benefits while making the most of their rewards.

With this initiative, Smiles is offering customers the ability to subscribe to Amazon Prime directly through its app at discounts of up to 58 per cent. This exclusive offer allows users to redeem their Smiles Points to cover the subscription cost or use their credit cards, which in turn enables them to earn additional points on every purchase. The partnership ensures that customers can access Amazon Prime’s extensive benefits at a fraction of the standard cost, enhancing both convenience and value.

Khaled ElKhouly, Chief Consumer Officer of e& UAE, expressed that this collaboration is designed to provide real value and ease for customers. By integrating Amazon Prime subscriptions into the Smiles app at discounted rates, the goal is to help users maximize their everyday experiences, making shopping, entertainment, and savings more rewarding than ever before.

Customers now have the opportunity to subscribe to Amazon Prime for either three or six months at promotional rates. The three-month membership is available at a significantly reduced price, offering a 50 per cent discount, while the six-month membership provides even greater savings with a 58 per cent discount. Users can either redeem their Smiles Points to take advantage of these offers or choose to pay via credit or debit card. Once the promotional period ends, the subscription will automatically renew at a standard monthly fee, ensuring uninterrupted access to Prime benefits.

This partnership brings together Smiles’ extensive rewards ecosystem and Amazon Prime’s exceptional offerings to create a seamless and enriched experience for UAE residents. Smiles, which has cultivated a strong and engaged community of over five million members, is committed to making daily transactions more rewarding. Whether it is ordering food, shopping for groceries, booking home services, dining out, traveling, or enjoying entertainment, Smiles ensures that every interaction is valuable. Its mission, encapsulated in the slogan “Reward Your Everyday,” underscores its commitment to delivering unparalleled convenience and savings to its customers.

Amazon Prime continues to be the ultimate way to experience Amazon’s services, offering a wide range of benefits that enhance convenience and entertainment. Subscribers enjoy Free Same-Day and One-Day Delivery on local purchases, Free International Shipping from Amazon US, UK, and Germany, as well as access to Prime Video and Prime Gaming. Through this partnership, Smiles users can seamlessly integrate Prime into their daily lives while making their spending smarter and more rewarding.

By collaborating with Amazon.ae, Smiles further strengthens its position as a game-changing SuperApp, ensuring that UAE residents can enjoy top-tier shopping and entertainment experiences while making the most of their loyalty points. The initiative highlights Smiles’ dedication to enhancing customer convenience and value, reinforcing its role as the go-to platform for rewards, savings, and everyday benefits.