The collaboration between Brady Corporation and TechBridge Distribution MEA marks a significant development in providing innovative and high-quality solutions to the Middle East and Africa (MEA) region. This partnership is designed to benefit channel partners by delivering advanced products tailored to various industries, including healthcare, aviation, warehousing, oil and gas, and manufacturing. By combining Brady’s extensive product expertise with TechBridge’s local presence, the alliance aims to address specific regional challenges and enhance operational efficiency across these sectors.
Brady Corporation is a global leader known for its industrial identification and safety solutions. The company is highly regarded for its commitment to quality, innovation, and sustainability. Brady’s products are integral to many critical applications worldwide, as evidenced by their use in 88% of Fortune 500 companies and their identification of 70% of commercial aircraft. Brady’s dedication to sustainability is reflected in its ISO 14001 certifications, and its innovation is underscored by holding over 675 patents.
Brady’s market distinction comes from its extensive range of high-quality identification and safety solutions. The company offers industry-leading labels, printers, software, and safety devices that ensure durability, reliability, and compliance with international standards. Its continuous investment in research and development has led to advanced technologies, such as automated printing systems and intelligent asset tracking solutions. Additionally, Brady provides comprehensive technical support and training to help customers effectively use their products, enhancing productivity and safety.
Through this partnership, TechBridge Distribution MEA will leverage Brady’s product range to deliver tailored solutions that meet the unique challenges faced by businesses in the MEA region. Channel partners will benefit from access to premium products, enhanced local support, and comprehensive training, enabling them to expand their market reach and address the growing demand for high-quality identification and safety solutions.
Steve Lockie, Managing Director of TechBridge Distribution MEA, expressed enthusiasm about the partnership, highlighting how it will enable the company to offer Brady’s world-class products backed by strong regional support. He emphasized that the collaboration will drive innovation and improve workplace safety across the MEA region.
Christophe Nelissen, the Senior Regional Manager for the Middle East and Africa (MEA) at Brady Corporation, conveyed his excitement about the new partnership with TechBridge Distribution MEA. He highlighted that this collaboration marks a major milestone in extending Brady’s reach and impact within the region. Nelissen emphasized the alignment between Brady’s goals and TechBridge’s channel-first approach, which prioritizes robust partnerships with local distributors to enhance market presence.
Nelissen expressed confidence that the partnership will significantly boost Brady’s capability to cater to the diverse needs of various industries in the MEA region, including healthcare, aviation, warehousing, oil and gas, and manufacturing. He foresees that the combined strengths of both companies will enable them to deliver exceptional solutions and value to their partners and end-users.
Both Brady and TechBridge are looking forward to a successful collaboration. They anticipate that working together will not only broaden their market reach but also advance their shared mission of providing high-quality identification and safety solutions. This partnership is expected to lead to innovative advancements and enhanced service delivery, benefiting businesses and industries across the MEA region.