Top 5 Link Building Tools of 2023

Link Building is an integral part of SEO that improves your website's ranking on search engines. If you have ever handled SEO for a client, you must have encountered the need to build backlinks at some point. Over the years, both link-building tools strategies and SEO tools have changed. Powerful search engine like Google is constantly updating its algorithm to deliver relevant results. But link building continues to have a substantial impact on website rankings.

A website with more quality backlinks will outperform your competitor's website with no backlinks. However, if done incorrectly, poor link building can cause more harm to your website than any good. So, it would be best if you built links from relevant and trusted sites to build your authority. Moreover, quality link building is among the best ways to get leads and grow your business in 2023.

With constantly changing algorithms, you can't build link farms just to increase your ranking. However, isn’t it a tough task to find an actual top SEO agency that suits your requirements? Nowadays, Search engines are designed to detect and penalize such websites. SEO professionals are moving towards more ethical link-building practices to turn this in the company's favor. They are incorporating reach-out programs and influencer marketing to create quality backlinks.

Executing link-building campaigns manually can be a daunting task. This is where link-building tools come in handy. These tools can help you quickly find real-time opportunities, assess them, and reach out to the ones you want to pursue. Some link-building tools offer end-to-end services like link prospecting, vetting, outreach, analysis, and more. Whereas some only focus on prospecting and outreach aspects.

Top 5 Link-Building Tools in 2023
This article lists the top 5 link-building tools you need in 2023. Depending on your requirements, you can choose them as there is something on this list for everyone.

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SEMrush

SEMrush is an all-in-one digital marketing tool with powerful link-building capabilities. This robust platform provides valuable marketing insights and includes key features like backlink analytics and a dedicated link-building tool. It can help you find link-building opportunities, assess them, and perform outreach operations automatically.

Another key feature includes a geographic distribution report that showcases website traffic according to a specific geographical location. It is best with agencies with clients who heavily rely on local SEO. You can also automate your SEMrush backlink reporting with automated dashboards and presentation-ready reports.

SEMrush's pricing ranges from $119.95/month for a pro package to $449.95/month for a business package. The tool also offers a free 7-day trial period to help users make an informed decision.

Linkody

Linkody is another best SEO tool offering simple yet efficient link-tracking and backlink analysis functionality. It provides a user-friendly interface that allows you to manage all your links and domains in one place easily. This tool is a good value for money as you can use this to analyze your backlink profile and disavow toxic links.

A few critical features of Linkody include: multi-user support, disavow tool, and backlink monitoring. With this tool, you can also get insights into competitors' link-building strategies. Apart from low-priced packages that start from $14.90/ month to $153.90/ month, the tool offers a 30-day trial period.

Ahrefs

Everyone has heard about Ahrefs at least once in their lifetime. Ahrefs is the second most active web crawler, with refreshes every 15 minutes. It's a digital marketing tool with link-building capabilities, including bulk analysis to vet links. The tool has over 3 trillion backlinks on its index, making it one of the most chosen link-building tools by agencies.

A few notable features of Ahrefs include a backlink checker that gives a competitor link analysis and the capability to remove spammy links, a rank tracker that monitors Google ranking and competitor keywords and a site audit that provides insights on SEO health. The tool is best for agencies with several clients with many links to build and monitor.

Ahref's most basic Lite plan starts from $99/month and goes up to $999/month for an enterprise plan. Currently, the tool does not offer any trial period, but you can use free SEO tools like Free Keyword Generator and Broken Link Checker provided by Ahrefs.

BuzzStream

BuzzStream is another powerful tool that helps with all aspects of your link-building campaigns. It's an end-to-end outreach platform that helps you stay organized and grow your digital PR and link-building results. From link prospecting to outreach, the tool can help you run result-driven link-building campaigns. Additionally, the tool offers some project management capabilities that allow you to track and measure the real-time progress of your campaigns.

BuzzStream offers four different plans to suit everyone's requirements. From a $24/month starter plan to a $999/month custom plan. The tool offers a free trial period of 14 days to make a better-informed decision.

Moz

Last but not least, Moz is a versatile SEO tool that offers powerful link-building potential. For link building, Moz provides a Link Explorer tool that helps you analyze the backlink profile of any website. You can use this tool to find reputable, qualified link-building opportunities, remove toxic links, and repair broken links.

The tool also shows which anchor text sites are generally used to link to your site. It helps users work on their SEO strategy and select suitable keywords for their upcoming content. The tool offers a 30-day free trial to assess its interface and features before upgrading to a paid plan. Currently, the platform offers four plans, including standard ($99/month), medium($179/month), large($299/month), and premium($599/month).

Wrapping Up!

Hope you liked the information shared about the best link-building tools in 2023. There are more tools apart from the mentioned above available on the web that you can use; however, we consider the above tools best and suitable for every requirement. Find answers to common questions like what budget you work with, how many people will use the tools, how many links you can see, and detailed reporting features. Also, it would be best if you created a checklist before finalizing a link-building tool for your website. It will help you land the right tool for your or your client's business.