Top Marketing Analytics Tools for eCommerce Brands

The use of marketing analytics tools in the eCommerce world has increased dramatically in recent years. Brands that have witnessed this growth want to capitalize on the increased traffic and online sales. Ecommerce analytics tools can provide you with powerful data-driven insights that will allow you to track your company’s progress and stay ahead of the competition. 

Collecting data from any area related to your eCommerce business and analyzing it to understand current or upcoming trends will allow you to make data-driven decisions to increase online sales. Here are the top marketing analytics tools for eCommerce brands :

1. Google Analytics: It has evolved from a primarily traffic-driven analytics service to a complete data tracking and eCommerce analysis tool, making it the go-to choice for both small and large businesses. This tool helps to track data and generate detailed reports on ecommerce metrics.
2. Adverity: It is a full-service eCommerce platform that provides a comprehensive dashboard for tracking all of your marketing data to better understand your customers. The dashboard displays all of your KPIs and provides detailed information about your eCommerce performance in real-time.
3. Hotjar: A user-friendly solution, Hotjar is not specifically designed for e-commerce brands, but it analyzes key metrics to provide actionable insights. The platform focuses on understanding customer behavior, anticipating their needs, and providing satisfying customer experiences. As a result, you can get an instant report on the performance of CTAs. While it monitors your customers’ interactions, it also records them.
4. Kissmetrics: It provides a detailed analytics tool as well as advanced reporting capabilities. In a more customized manner, the platform covers all essential metrics of your eCommerce brands such as total sales, total revenue, new visitors, conversion rate, and much more.
5. Klaviyo: To accelerate business growth, eCommerce brands must examine trends and opportunities. Because eCommerce is inextricably linked to email automation, the platform focuses primarily on email marketing. Klaviyo analyzes your email data, automates audience segmentation, and monitors email open and click rates.
6. Woopra: It focuses on visualizing and optimizing every step of the customer journey. Woopra’s analytics system kicks into gear when a customer visits your online store. It reports how long it takes a customer to make a purchase, which is a customer decides to leave, and how long users continue to participate in any activities.

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