Why and How Video is the Future of Content Marketing? Solid Reasons!

Did you know that video content is 1200 percent more likely to be shared online? That shows how effective video marketing can be for you if you run an online business. So, we have some amazing benefits that you should be looking to see regarding video marketing. 

 

We will discuss how videos can improve conversion rates and are more shareable with statistics. You can understand the importance of video use with this article. This content will allow you to learn why and how video is the future of content marketing.

 

How Video is the Future of Content Marketing?

 

Content marketing can be super beneficial when it comes to getting more exposure. Some top benefits that you can get with it are:

 

Stats About Video Marketing

 

Statistics about video marketing clearly show how good this kind of content can be for marketers. Eighty-five percent of internet users watch a video monthly in the US alone. 64 percent of people are more likely to buy after video consumption. 55 % of users show their interest in consuming videos.

 

At the same time, 90% of consumers think videos can influence their purchase decisions. Moreover, clickthrough rates of video content are 200 to 300 percent higher. 

 

It is also said that phone video consumption improves by 100% per year. At the same time, 87% of marketers use video to meet their digital marketing goals. Moreover, 59% of decision-makers watch videos instead of other content. 

 

Videos are Versatile For Use, But How?

 

Now that we know why videos are simply a great way to create content, you should know some other benefits. These benefits make such content worth more, so use them well. Repurposing your text content in video content is a common practice that allows you better results. 

 

The experts believe that video content helps reduce customer support queries. At the same time, the use of emails can help improve your results. It is well-known that videos humanize your brand and build better relationships with your audience.

 

Such content can trigger an audience to convert in a better way. At the same time, such content is more memorable for influencers.

 

Amazing for Brand Awareness and ………?

 

Videos can be super beneficial, and there are multiple reasons marketers love using them. Some other facts that make them more promising are:

 

• Video content is considered more noticeable
• It works perfectly well for storytelling, a major part of your marketing and sales funnels.
• Videos are more engaging
• Your videos may resonate more with your consumers
• Such content can help you stand out in a world with a lot of content.
• Using videos can improve the results of your social platform.

 

Videos are perfectly aligned with the needs of any marketer working on any social platform. And above that, some platforms run over such content. Social channels like Twitter, Instagram, Linkedin, and Facebook offer many views for video content.

 

Some say that they get 48 percent more views on these platforms. This shows how the future belongs to video marketing, and it is a perfect way to get more conversions and sales for your brands. These brands have more potential to go viral and offer 80 percent more conversions.

 

Using such content can improve your website’s dwell time. Dwell time is the time that a visitor spends on your website. At the same time, they are more likely to leave happy and visit the website back.

 

We all know that text content is useful and can be helpful, but using videos makes your message more digestible. You deliver more value with them and can also use them to create humor around your brand. Videos are more fun, and you can use any type to improve your results. 

 

So, make sure you create shareable content and make it worth more for your brand.

 

Videos Can Help Marketing And Goes Viral

 

What can be better than going viral on social media? So, why not use content that allows you to capture the audience with 1200 % more shares than text? At the same time, 92 % of the audience love sharing such pieces on the internet. 

 

Some top types of videos are:

 

• Explainers 
• Vlogs 
• Webinars 
• Presentations 
• Testimonials 
• Interviews 
• Tutorials 
• Ads 
• Customer 
• Live Video 
• Product Videos 

 

Your brand likeability improves, and 50 percent of customers see brand videos before visiting the website. Such content allows you to visit our customers. Video content is 53 percent more likely to reach the front page of Google.

 

Moreover, it improves your bounce rate and is a great way to improve your word-of-mouth marketing. Creating such content has become easier, so it should not be something you can not do or is difficult to do.

 

TikTok is one of the top platforms that work well for marketing purposes. So, why not use a channel that is the future for video marketing? You can buy cheap tiktok likes to improve your credibility.  

 

Better SEO

 

SEO is one of the most important parts of digital marketing, making a huge difference. So, you can use videos if you are looking to improve your SEO. Such content improves your landing pages and gets a better ranking for you in search engines.

 

So you can reach more audiences with featured snippets. At the same time, 65% of decision-makers are more likely to watch videos instead of reading content. Videos work perfectly well for all devices making them better for creators and marketers. 

 

Final Thoughts

 

We discussed some of the top benefits of using video content in marketing. Such content can improve your reach, get you more audience, and better search engine marketing results. The use of videos is the future for marketing on platforms like social channels.

So, it is a must to use such content if you wish to get more sales, improve conversions and improve your marketing results. Make sure you understand this future trend that is going to change the way marketers work.