{"id":307928,"date":"2024-07-05T09:22:33","date_gmt":"2024-07-05T09:22:33","guid":{"rendered":"https:\/\/siit.co\/guestposts\/?p=307928"},"modified":"2024-07-12T10:28:11","modified_gmt":"2024-07-12T10:28:11","slug":"halaras-innovative-crowd-test-campaign-for-enhanced-customer-inspire-apparel","status":"publish","type":"post","link":"https:\/\/siit.co\/guestposts\/halaras-innovative-crowd-test-campaign-for-enhanced-customer-inspire-apparel\/","title":{"rendered":"Halara\u2019s Innovative Crowd-Test Campaign for Enhanced Customer-Inspire Apparel"},"content":{"rendered":"

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Halara, the innovative athleisure brand known for combining comfort with style, is changing the game with their latest crowd-tested campaign. This revolutionary program showcases Halara’s commitment to listening, learning, and iterating based on direct consumer input to perfect their product offerings, the latest being the Everyday Easy Peezy <\/span>Active Dress<\/span><\/a>. With a steadfast belief that the customer’s voice is integral, Halara’s crowd-test process is not just a feature but the cornerstone of its product development.<\/span><\/p>\n

By engaging over 300 participants in the upcoming campaign, Halara invites its community to actively partake in refining and evolving its designs. This isn’t just about customer satisfaction; it’s about building a brand synonymous with community and innovation. “Our brand ethos is centered around our community. We thrive on their feedback and are committed to integrating their insights into every aspect of our design process,” said Gabby, Global Brand President<\/span> at Halara. “The Everyday Easy Peezy Dress is a prime example of this, born from over 10,000 pieces of customer feedback and refined through more than 50 iterative designs based on what our users truly want and need.”<\/span><\/p>\n

Key features of the Easy Peezy <\/span>Active Dress<\/span><\/a>, developed through extensive crowd-testing, include:<\/span><\/p>\n