What is AR?

Beyond its traditional use in the gaming and entertainment industries, augmented reality is making strides in the health, education, marketing, business, government, and non-government sectors.

Augmented reality apps have revolutionized shopping and made it easier for the buyer to purchase their desired products from online stores. Therefore, many AR-based apps are circulating worldwide. AR get more intention in the era of COVID-19, but now we can still see the impact of AR on online shopping. According to the survey report, most people like to buy online rather than waste time in the market. Therefore hire a top augmented realty development company and create groundbreaking industry-centric Augmented Reality Development Solutions and tech-enabled visualization.

In order to make it simpler for you to choose the ideal item to purchase, several shops are releasing augmented reality applications. Ten retailers are listed below whose applications support augmented reality. So before the next trip to the mall or, in the case of Amazon. Therefore, you might want to test one of these before your next buy.

Through the use of technology, a 3D image may be digitally integrated into a "real-world" experience. This gives the user the impression that the virtual object is physically alongside them.

AR is frequently utilized in games to provide players with a more realistic experience and to engage more senses. However, it also benefits the buying process.

Consider it like this: The only thing you can buy online is product pictures. There may be a 360-degree movie or image on occasion, but that is uncommon. Contrast with an augmented reality experience, such as seeing how a hat would appear on your head or how a table would fit in your kitchen.

Because of this, some companies are implementing technology into their business plans. Here are the top 10 augmented reality applications, as determined by user reviews and a five-star rating system.

Augmented reality apps

AR merely places digital visuals over the actual world to seamlessly incorporate real-world activities instead of virtual reality, which completely immerses users in a virtual environment. When it comes to retail, augmented reality (AR) is employed as a complementing tool for customers. Mannequins or even customers themselves are superimposed with product graphics on top of the perspective of reality. Both offline and online shops may benefit from using augmented reality (AR) in retail to serve their customers better and satisfy their requirements and desires.

The top X augmented reality software applications, which are used in daily life across various industries, will be considered. Health care, education, marketing, remote work, business, general enterprise, and gaming are among the most popular uses.

1. Amazon

Room Decorator is a new augmented reality shopping product from Amazon. Customers may view furniture and another home décor on this online buying app in the comfort of their own homes. 

What distinguishes the Room Decorator from the other augmented reality tools and virtual reality software that the e-commerce behemoth has already experimented with? First, customers may virtually add a variety of items and furnishings to the area at once. 

Instead of viewing one thing at a time, you can now picture how an entire group of goods will fit in your environment. As a result, customers may have an immersive shopping experience from the comfort of their homes and make better choices by improving the augmented reality shopping functionality.

You must download the ARCore app for Android in order for the Android version of the app to support augmented reality (AR). The iOS version of the app (Opens in a new window) functions as-is (Opens in a new window). For example, try out Amazon Showroom online (It opens in a new window).

2. Nike

The Nike Fit app has an augmented reality function. Customers may use the tool to determine their actual shoe size. Users only need to aim their phone's camera at their feet to activate the app's capabilities, then calculate their shoe size. In less than a minute, the consumer may complete all of this from the convenience of their home. 

The customer's shoe size is kept in the app once it has been established. If a consumer purchases shoes in-store, a salesperson only has to scan a QR code in the app to obtain the customer's shoe size. This software assists users in finding the right shoe because more than 60% of individuals are believed to be wearing the wrong size shoe.

3. Sephora

The cutting-edge smartphone app from Sephora includes a Virtual Artist. The Virtual Artist offers clients the chance to virtually try on clothing by using facial recognition technology. First, customers use the app to scan their faces. 

They may then use the app to test various cosmetic colors. Customers may swiftly and simply purchase things using the app if they like their virtual appearance. Customers may get cosmetic instructions through the app. For instance, if a user completes a contouring course, the software will digitally overlay what appears on the user's face.

4. MeasureKit

Having a tape measure on hand is vital while shopping for furniture. But nowadays, using existing tools is becoming less and less popular. 

An excellent replacement is MeasureKit (Which opens in a new window). Since you can use the app to measure your face and height, it is also helpful for purchasing apparel and accessories like sunglasses. Unfortunately, this feature is only available on iPhone X and later models.

5. Gap's Dressing Room

With the introduction of virtual fitting rooms by several businesses, the agony of trying on numerous articles of clothing in a fitting room and high return rates may finally be a thing of the past. 

The solution is Gap's DressingRoom, an augmented reality software that allows customers to visualize how the clothing will fit before placing an order. Customers need just input their height, weight, and choice of one of the five highlighted body types from a virtual 3D model on the app. Customers may purchase the preferred apparel items directly from the app.

6. Warby Parker

Customers of Warby Parker may virtually try on glasses from the convenience of their homes thanks to an augmented reality feature in the company's app. It's a terrific opportunity for shoppers to "try on" a wider choice of items since the business cannot keep all its inventory in stock in its physical storefronts. 

Warby Parker launched the feature partly because the company saw consumers frequently shoot selfies while putting on glasses in-store and subsequently share those photos with their social networks. With the retailer's app, customers can accomplish it quickly and effortlessly today.

7. Ikea Place

Furniture is one of the most challenging items to buy. Does it have enough room? How will it seem inside the space? What if you bring it home and you don't like it? Ikea, the leading supplier of portable furniture, seeks to find a solution. You may virtually place furniture in any location you're designing with the Ikea Place app (available for Android and iOS; opens in a new window). This includes a subway station (Which opens in a new window).

8. Anthropologie

Not many of the retailer's furniture inventory is on show at the Anthropologie shop. Instead, you must buy online to view the richness and range of Anthropologie's home furnishings selections. 

The augmented reality feature in Anthropologie's primary shopping app is helpful if you're trying to decide whether the piece you like online is a suitable match with your own home décor because the majority of us aren't interior designers. Products in the app's bespoke home furnishings category from Anthropologie are eligible for the "preview in a room" function.

Houzz

Houzz is one of the best-augmented reality (AR) applications for arranging interior designs and layouts and is a terrific platform for home goods and furniture vendors. It is primarily a home remodeling software, but it also offers e-commerce features that let users explore and purchase items directly from the app.

With the use of 3D technology, the "View in My Room" function places items into a snapshot of the user's home using augmented reality. The resulting image is realistic. Even the appearance of the goods in various lighting conditions depict. Buyers may essentially do their sofa shopping from there.

Amikasa 

One of the few AR home furnishings applications available on iOS is Amikasa (no Android version is currently available). Amikasa collects items from many websites, so customers may furnish a whole space without having to visit each retailer's or brand's website.

Even better, users don't even have to leave the app to make purchases. Keep in mind that more channels equal more potential for conversion. Getting your products listed on Amikasa can be worthwhile if you offer household goods.

Future of AR apps in online marketing

The way individuals interact with the world around them is evolving thanks to augmented reality apps. It is changing both how customers buy things and how marketers pitch their wares. Using augmented reality (AR), retailers are able to build fully immersive virtual store tours that let customers see things they can't physically touch.

Although augmented reality (AR) technology has dramatically altered the marketing landscape, marketers are only beginning to explore its business potential. In addition, the current capabilities of augmented reality (AR) technology are limiting for marketers. Still, new technologies are creating, and augmented reality will be able to offer more creative ways of engaging customers.

Conclusion

Future retail sales and purchasing practices may dramatically alter thanks to augmented reality. Therefore, businesses need to be aware of this technology and comprehend how it will change the customer experience. Although technology is still in its infancy, augmented reality has the power to alter how we purchase, sell, and envision the future of consumption.

Marketers must begin experimenting with AR now so they can foresee the developments that will occur soon.

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