BeReal struggles to retain users as some find its authenticity monotonous; Apptopia: the app’s daily users dropped to under 6M in March from ~15M in October (Callie Holtermann/New York Times)
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Callie Holtermann / New York Times:
BeReal struggles to retain users as some find its authenticity monotonous; Apptopia: the app's daily users dropped to under 6M in March from ~15M in October — BeReal was pitched as Gen Z's safe haven from the artifice of social media. For some, authenticity only proved interesting for so long.
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