How to Design A Website The Right Way

Today websites have become a significant source of information and an easy way to render services. Unlike apps, you don't have to download them in order to access them. There are about 1.95 billion websites globally, and these numbers keep increasing. According to TechRadar, approximately 550k websites are launched daily worldwide.

But not all the launched websites end up successful; the chances that your website will perform well are meager amongst the ever-growing competition. The success of your website depends on several factors, such as SERP ranking, keyword ranking, traffic metrics, etc. And to create a successful website, you must keep these metrics in mind while website designing.

In this post, we'll discuss how to design a website correctly to ensure that all the mentioned success parameters are considered. So, let's move forward and learn the steps to create a successful website.

Designing a website the right way

#1 Start by figuring out your target audience and the purpose of the website

Before beginning to design a website, an essential step is to figure out your target audience and for what purpose the website is being built. Conducting in-depth market research before finanlizing the target audience and the website's idea is imperative. There's always the possibility that a competitor's website is already addressing your target audience and your chosen idea.

Hence to stand out and perform better than competitors, your website must offer something different and unique to the audience. It would help if you learned from your competitor's good and bad points to understand what mistakes you should avoid and what loopholes on their websites you should try to solve. Only if you solve the audience's real-life problems in a better and effortless way will the audience choose to go with your site.

#2 Figure out the tools and services to render

 There are various ways of building and designing a website:

• You can develop and design your website using HTML and CSS.
• Use a web designing tool such as Wix, Adobe XD, WordPress, Weebly, etc.
• Hire a freelancer or a web designing company.
• Go for a CMS (content management system)

It's crucial to decide the designing method for your website by keeping in mind the budget and time constraints. Many times designers choose one and then regret it later, and in such cases switching to another way will lead to monetary losses and a loss of time.

 #3 Devise the complete layout before beginning the design process

It's very much advisable to map out the complete layout of your website before moving to the design phase. Sometimes designers choose to work and design in parts as they continue designing the website. But this is a bad practice that might lead to confusion and jumbled web pages with non-complementary elements.

Hence it's vital to figure out everything, what elements and functions your website will have, placements of the elements, the colors to be used, and all such parts that make a webpage. In cases where a design team is involved, you can ensure that the whole team works in synchronization by mapping out everything in advance.

#4 Opt for a responsive design for a better user experience

Responsive web design has become the most crucial feature or impression a visitor looks for in a website. According to Hubspot, approximately 73.1% of web designers reported that they believed a non-responsive design is a key reason why visitors leave a website. Moreover, the same source pointed that 53.4% of web designers believed that non-responsiveness on various devices is one of the main reasons websites must be redesigned. 

A responsive web design allows the website to appear and function the same on any device, be it a smartphone, desktop, or tablet. Based on the rising demand, responsive design has become one of the main features that a website must-have for better user experience.

 #5 Always add a navigation bar for better navigation

Sometimes designers tend to ignore the need to add a navigation bar, and in some cases, even if they do add it, there are instances where it lacks certain essential tabs. The navigation bar should consist of shortcut tabs of all the major services your website offers, a search bar, a contact us tab, and an about tab.

Shortcut tabs and search bars make it easier for users to quickly jump to the information or page they are looking for on your website. The contact us tab allows visitors to easily find your contact information, whereas the about tab provides a brief idea about what your website or organization is all about.

Adding a navigation bar is a good practice every designer must do to make their website easily navigable.

#6 Use the right keywords and devise proper page titles for better ranking

The pages your website contains and its contents are a significant part of your web design. The keywords used in the content of a page and its title or headline are crucial parameters that need to be well researched and carefully devised to perform better in SERP results. For this, you need to conduct proper keyword research relevant to your page's topic.

You can take help from keyword research tools such as ahref and Moz to find the right keywords to help your page appear at a better position in the keyword ranking. Choosing trending keywords with a higher search volume can help your article perform better in search results. Moreover, using one or two keywords in your title is advisable to  improve its visibility for search engines and chances of appearing in a better position in SERP results. You can also connect with the best advertising agencies to develop SEO strategies to boost your SERP results on the search results page.

#7 Keep testing for performance

Performance is a crucial parameter that needs to be optimized for a website to perform well and stand out from the competition. Performance is measured by checking the load time of your website. The higher the load time, the poorer the performance. For your website to have better performance, it needs to have the lowest load time, mainly in the frame of 0-5 seconds.

Load time depends on various parameters such as the size and number of visual elements, for example, images and videos. It also depends on the bandwidth of your website and the number of features it boasts. To keep your website's performance at its highest, you need to ensure that you use only the optimum amount of images and other elements to make your website look unique.

Wrapping up

Thousands of websites are built daily, but only some of them can stand for a long time as successful. Sometimes even redesigning is not a very effective option left with them due to budget and time constraints. There are certain mistakes designers often make that end up killing their dreams of building robust and well-performing websites.

Hence in this post, we discussed the right way of designing a website. Following the mentioned points will help you greatly in creating a great website that attracts higher traffic.