Maximizing Summer Sales for Your eCommerce Business

If you run an eCommerce business, there are many opportunities to maximize summer sales. Summertime calls for vacation, no more school, graduations, and throwing parties and barbecues, leaving you many opportunities to maximize conversions. During the summer, people shop more, as it warms up and spend more time outside.

 

From launching new lines of products, tackling social media opportunities, and leveraging summer holidays in marketing campaigns, there are many ways to take advantage of the summer season. To maximize summer profits for your eCommerce business, your sales and marketing teams must work closely together. Read on for some great strategies for maximizing summer sales. 

Summer Sales

When trying to boost sales for the summer, what’s better than a summer clearance sale? Launching a sale or promotion is a great way to clear out older inventory and boost sales during the summer. Consider launching your summer sale, summer vacation sale, or summer essentials sale to create a sense of urgency amongst your customers. When potential customers believe they’re getting the best deal on an item before it goes out of stock, they’ll be more inclined to purchase something. 

 

When launching your summer sale program, include a call to action when creating your promotional campaigns. Whether you let your audience know about the sale through email, ad placements, or a pop-up on your landing page, include a call to action saying something like “Shop the hottest sale of the summer” to further motivate people into checking out your inventory. 

Social Media Marketing

If your goal is to boost your business’s sales during the summer, a social media campaign is a great way to spread the word. Create a category of products on your eCommerce website, and create a specific page for hot summer items. When you launch your social media advertising campaign, center the copy around your particular products for summertime. Giving your audience a preview of the rest of your inventory is a great way to push traffic back to your website. Share visually appealing pictures and videos of some of your products to get your audience interested in the rest of your offerings. 

Launch Summer Goods

While launching a new line of products can take months or even years to produce, it can be a massive success for your business. Creating a limited line of products creates urgency amongst your customer base and creates new interest in your existing products. For example, an online sportswear store can launch a summer line of colors and patterns of their best-selling pieces. By generating new interest in your brand, customers are more inclined to purchase with you and check in for your other seasonal campaigns to see what you launch. 

Summer-Inspired Packaging

While summer-themed packaging may seem like a small impact, you’d be surprised by the considerable effect unique packaging can offer. Consider launching limited-time packaging in coordination with your summer-themed campaigns. Unique and fun packaging delights your customers and can make a difference in how many sales you rack up. You could also pack your goods in beach-themed packaging to add a unique touch to your summer sales. 

 

Take makeup companies, for example. When a beauty company launches products with unique packaging, it has the potential to skyrocket sales. The company ColourPop collaborates with many different pop culture icons like Sailor Moon. These limited-edition launches bring fans of the show and makeup connoisseurs alike and quickly sell out of their inventory. 

 

Another way to delight your customers through limited edition packaging is by making it multi-functional. Reusable packaging that can turn into something else means all the difference when customers choose to check out their shopping cart. 

Weather-Based segmentation

If you want to boost summer sales, your marketing and sales teams must work together. Weather-based segmentation is a marketing strategy where you target specific groups of customers and create personalized ads. This advertising strategy takes advantage of the weather conditions of different locations. As people go on vacation, get released from school, and go outside more, they’re more likely to make impulse purchases or prepare for future events, like a trip they’ve got coming up. By targeting your ads based on the weather, you can better align your products to your customer’s needs. 

Giveaway Campaign

The summertime is a great time to launch a giveaway campaign. Contests and giveaways increase engagement and boost conversions to your e-commerce store and social media profiles. Have your audience join your email list or make a purchase to enter your giveaway. 

You could also collaborate with another company or an influencer to generate more leads and buzz surrounding your brand. By attracting new customers to your eCommerce store, you increase brand awareness and boost your sales by generating more traffic. 

Leverage Summer Holidays

Summer holidays are a great time to launch specific campaigns around them. The 4th of July is a widely celebrated holiday in the United States that you can target. Depending on your business niche, launch a campaign around essential supplies for the holiday. In addition to holidays, many people graduate from school during the summer, go on vacation, or go to music festivals, giving you marketing opportunities to take advantage of. For example, if your business sells barbecue equipment, create a campaign around “4th of July barbecue essentials”. No matter your business niche, there's likely a way you can take advantage of the summer holidays and show off your products. 

 

Train your employees using an LMS management system to boost their product knowledge. No matter where you are, ensure employees receive training on the holidays your customers celebrate and marketing and sales opportunities to target. Cohesive familiarity with your products and potential campaign opportunities will allow your business to boost summer sales. With a deep understanding of your eCommerce store’s different inventory, you’ll have an easier time creating a social media campaign for the summer season.

In conclusion 

Your eCommerce store needs to capitalize on the different seasons and holidays. By using weather-based segmentations, launching a giveaway, or creating unique product packaging, you can quickly bring in sales from new and repeat customers. 

 

Megan Isola

Megan Isola holds a Bachelor of Science in Hospitality and a minor in Business Marketing from Cal State University Chico. She enjoys going to concerts, trying new restaurants, and hanging out with friends.