Location Based Advertising (LBA) Market Report, Trends, Leading Players Updates and Forecast 2022-2027

The latest report published by IMARC Group, titled “Location Based Advertising (LBA) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on Location Based Advertising (LBA) market share. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global location-based advertising (LBA) market is expected to exhibit a CAGR of 13.20% during 2022-2027.

Location-based advertising (LBA) is a form of mobile marketing that allows businesses to target their advertising efforts based on the user's location. This technology allows advertisers to send location-specific ads to consumers, making it an effective tool for businesses looking to reach their target audience. The LBA market has seen tremendous growth in recent years, with experts predicting that it will continue to grow in the years to come.

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Market Trends:

The inflating digitalization levels and the escalating demand for global positioning system (GPS)-enabled smartphones and other digital devices are among the key factors stimulating the location-based advertising (LBA) market. Moreover, the growing need for regular maintenance and repairs and numerous associated drawbacks of billboard advertising, including higher costs, are acting as significant growth-inducing factors. Besides this, the widespread adoption of graphics or images instead of text which can result in limited information by billboards and the emerging trend of smart cities are positively influencing the global market. Furthermore, the rising utilization of LBA, as it offers flexibility concerning the content, as misplaced, expired, and out-of-date information can be replaced quickly by remote access, is also propelling the market growth. Apart from this, continuous technological advancements and the elevating popularity of social media platforms are augmenting the global market. Additionally, the increasing consumer willingness to disclose their personal detail in exchange for timely personalized discounts and the expanding information technology (IT) sector are expected to fuel the location based advertising (LBA) market over the forecasted period.

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Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

• Emodo Inc. (Telefonaktiebolaget LM Ericsson)
• Foursquare Labs Inc.
• Google LLC
• GroundTruth
• International Business Machines Corporation
• Near Pte. Ltd.
• Scanbuy Inc.
• Shopkick Inc. (Trax)
• Telenity Incorporated
• YOOSE Pte. Ltd

Location Based Advertising (LBA) Market Segmentation:

Our report has categorized the market based on region, type, content and application.

Breakup by Type:

• Push
• Pull

Breakup by Content:

• Text
• Multimedia

Breakup by Application:

• Retail Outlets
• Public Spaces
• Airports
• Others

Breakup by Region:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

Note: We are in the process of updating our reports. If you want to receive the latest research data covering the time period from 2023 to 2028, along with industry trends, market size, and competitive analysis, click on the request sample report. The team would be able to deliver the latest version of the report in a quick turnaround time.

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