Initially, online shopping took its speed because people understood how convenient it was. No long queues, no time boundation to make your choice, no socializing with salespeople, and most importantly, a quick purchase process.
Customers are now accustomed to convenience and want more and easier ways to shop. The invention of social commerce has created a new possibility for convenient shopping that can boost sales.
What Is Social Commerce?
What is Social commerce? It is a combination of social media and commerce that allows brands to sell products through social content. It is a great way to explore new products without any hassle through visual UGC or social content like branded content.
With the rise of eCommerce and online shopping, consumers feel the need for transparency and genuineness, which can be achieved through social commerce.
Importance Of Social Commerce
Social commerce is one of the best ways to boost your business. It allows brands to sell their products directly on social media, which is a much faster way to shop.
Why, you ask? Let us tell you.
Consumers come across many products on social media posted by influencers, friends, or other connections and feel inspired to buy them.
With social commerce, consumers can buy those products simply without even having to look for the product and purchase the product in just a few clicks with shoppable social content.
According to statistics, it is estimated that by 2025 e-commerce brands will grow as social commerce from 10% to 17%.
With so much potential and estimated growth, you need strategies to include social commerce in your overall marketing plan.
Continue reading to know strategies.
Social Commerce Strategies 2023
Brands actively recognize where their customers are hanging out the most and implement strategies to reach them and boost their revenue. And right now, social commerce is the way to move forward for brands.
Here are a few practical strategies to consider while setting up your brand as a social commerce platform:
Create A Frictionless Shopping Experience
When it comes to shopping online in an era where people are habitual of speed – be it the internet or food delivery, convenience is crucial.
Brands must work towards creating a frictionless shopping experience for users with as few steps as possible.
To ensure that your customers don’t get distracted mid-way through shopping, this is the most important step for any brand.
Connect Your Social Media To Your eCommerce Platform
Connecting your two main channels of traffic is an amazing technique to grow engagement and cross-promotion.
You can connect your social media with the highest following and interaction rate to your website with eCommerce tools like Taggshop.
Providing your audience with more content is always beneficial and makes the consumer trust your brand.
Use An eCommerce Tool To Optimize
For best results, you can use Taggshop, an advanced eCommerce tool, to get the best of social commerce for your brand.
With Taggshop, you can collect social content from over 10+ social media networks, curate a customized feed and convert it into a shoppable feed.
You can then attach this feed to your website or even to your emails. Taggshop’s impressive features allow brands to moderate and customize this feed and post it as per their liking.
Use Good Quality Social Content
Another really important strategy for social commerce is to use good quality social content on your e-commerce website.
Ensure that your website’s audience feels compelled to check out the attached social feed and explore the products.
Even according to studies, good quality social content can increase a lot of numbers for your business. But the question is how to collect this good social content.
You can collect social content in many ways:
- By collaborating with influencers.
- By running interactive social campaigns.
- By running social media contests.
Focus More On Leveraging UGC
Leveraging UGC gives your audience a strong foundation to trust your brand. Social commerce is more or less incomplete without adding something ‘social’ to your marketing plan.
You can display user-generated content on your e-commerce store to gain credibility for your brand and win your audience’s trust in the most genuine way.
Nothing can make your audience trust your brand better than seeing people like them or influencers they follow talking about your brand and recommending it.
Even statistics show that people trust brands that have been used by people they know or products that have reviews and images attached to them.
Conclusion
According to research, the global social commerce industry is estimated to increase three times as fast as traditional e-commerce, from $492 billion in 2021 to $1.2 trillion by 2025.
This boost in numbers shows the great potential of social commerce as an industry of this decade. It’s crucial brands recognize this and lay out their marketing strategies to include social commerce strategies in their game plan.