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The Ultimate Guide To Video Marketing For SaaS Companies

Video Marketing. 

In today's digital world, SaaS (Software as a Service) companies are popping up everywhere, offering various services to their customers. These companies are heavily reliant on digital marketing to promote their services, and videos have become a popular medium for them.

Videos have proven to be an effective tool for SaaS companies to showcase their products, explain their features, and engage with their target audience. In this article, we will discuss the types of videos SaaS companies should have to maximize their marketing efforts.

Types of Videos Saas Companies Should Have: 

  • Explainer Videos
  • Tutorial Videos
  • Product Demo Videos
  • Customer Testimonial Videos
  • Brand Story Videos
  • Social Media Videos
  • Live Videos 
  • Animated Videos

1. Explainer Videos

Explainer videos are a popular type of video used by SaaS companies. These videos provide a brief explanation of the company's product or service, highlighting the features and benefits. The primary objective of an explainer video is to educate potential customers about the company's solution and how it can solve their problems. The video should be concise and engaging, usually between 60 to 90 seconds.

Explainer videos are effective because they can quickly communicate complex concepts and simplify the message, making it easier for potential customers to understand. They are also great for building brand awareness and generating interest in the company's offerings.

2. Tutorial Videos

Tutorial videos are another type of video that SaaS companies should consider, especially when paired with a free video maker tool. These videos provide step-by-step instructions on how to use the product or service effectively. Tutorial videos are particularly useful for companies with complex product or service that requires a learning curve. 

These videos can help customers get up to speed quickly, reducing frustration and increasing customer satisfaction. With a free video maker tool, SaaS companies can create professional-looking tutorial videos without breaking the bank. This tool can also provide SaaS companies with the flexibility to create a variety of tutorial videos for different stages of the buyer's journey. From onboarding videos for new users to advanced tutorials for power users, SaaS companies can use video to provide valuable educational content to their customers.

Tutorial videos can also help reduce support requests and costs, as customers can refer to the videos for guidance instead of contacting customer support. SaaS companies can also use tutorial videos as a way to demonstrate their expertise and establish themselves as thought leaders in their industry.

3. Product Demo Videos

Product demo videos are an effective way for SaaS companies to showcase their products and services. These videos provide a comprehensive overview of the product, highlighting its features and benefits. Product demo videos can be used to give potential customers a taste of what they can expect from the product.

Product demo videos can also be used to show how the product solves specific problems or pain points that the target audience faces. These videos can help SaaS companies establish their value proposition and differentiate themselves from the competition.

4. Customer Testimonial Videos

Customer testimonial videos are a powerful marketing tool that SaaS companies should leverage. These videos feature satisfied customers sharing their positive experiences with the company's product or service. Customer testimonial videos are effective because they can help build trust and credibility with potential customers. 

SaaS companies can use customer testimonial videos to highlight specific benefits or features of their product, demonstrating how it has helped customers solve their problems. These videos can also be used to address common objections that potential customers may have and reassure them that the company's solution is the right choice for them.

5. Brand Story Videos

Brand story videos are a type of video that can help SaaS companies connect with their audience on a deeper level. These videos tell the story of the company, highlighting its mission, values, and culture. Brand story videos can help humanize the company and make it more relatable to potential customers.

Brand story videos can also help differentiate the company from the competition by showcasing its unique selling proposition. These videos can be particularly effective for startups and smaller SaaS companies looking to establish themselves in a crowded market.

6. Social Media Videos

Social media videos are short, engaging videos designed to be shared on social media platforms such as Facebook, Twitter, and Instagram. These videos can be used to promote the company's products and services, showcase customer success stories, or provide tips and tricks for using the product.

Social media videos should be short and attention-grabbing, typically between 15 to 30 seconds. They should also be optimized for mobile devices, as most social media users access these platforms on their phones. SaaS companies should consider creating a series of social media videos to promote their brand and offerings on different social media platforms.

7. Live Videos

Live videos are a great way for SaaS companies to engage with their audience in real time. These videos can be used to host webinars, Q&A sessions, or product demonstrations. Live videos can help SaaS companies establish a more personal connection with their audience, as viewers can interact with the host in real time. 

Live videos can also be repurposed after the event is over. SaaS companies can edit the video and upload it to their website or social media platforms to extend their reach and provide value to their audience.

8. Animated Videos

Animated videos are a type of video that uses animation to tell a story. These videos can be used to explain complex concepts or demonstrate how the product works in a fun and engaging way. Animated videos are particularly useful for SaaS companies with a product or service that is difficult to visualize.

Animated videos can also help SaaS companies stand out from the competition. They can be used to create a unique brand identity and establish the company's personality.


SaaS companies can benefit greatly from incorporating videos into their marketing strategy. Videos can help SaaS companies educate potential customers about their products or service, showcase their expertise, and build trust and credibility with their audience. By creating a variety of videos, SaaS companies can cater to different stages of the buyer's journey and engage the target audience on different platforms.

Whether it's an explainer video, tutorial video, product demo video, customer testimonial video, brand story video, social media video, live video, or animated video, each type of video serves a specific purpose in a SaaS company's marketing strategy. By choosing the right type of video for their audience and objectives, SaaS companies can maximize their marketing efforts and achieve their business goals.

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