How to Perform GSM Network Benchmarking Against Competitors

Performing GSM network benchmarking against competitors involves evaluating various performance metrics to assess the relative strengths and weaknesses of different networks. Here's how to conduct GSM network benchmarking effectively:

1. Define Benchmarking Objectives:

   • Clearly define the objectives and scope of the benchmarking study, including the specific performance metrics to be evaluated and the geographic areas to be covered.

2. Select Benchmarking Metrics:

   • Choose a comprehensive set of performance metrics to measure the quality of GSM networks, including metrics related to coverage, capacity, reliability, and QoS.
   • Common benchmarking metrics include call setup success rate, call drop rate, handover success rate, data throughput, latency, and signal strength.

3. Benchmarking Tools and Methodologies:

   • Select appropriate benchmarking tools and methodologies for collecting data and analyzing network performance.
   • Use drive testing tools, network monitoring systems, and crowd-sourced data analytics platforms to gather data from real-world network conditions.

4. Define Benchmarking Scenarios:

   • Design benchmarking scenarios that simulate typical user activities and network usage patterns, including voice calls, data sessions, and mobility scenarios.
   • Define test routes and drive test routes that cover urban, suburban, and rural areas to assess network performance across different environments.

5. Data Collection and Analysis:

   • Conduct drive tests and data collection exercises using benchmarking tools and methodologies to measure network performance in the field.
   • Collect data on key performance indicators (KPIs) such as call success rates, call drop rates, handover performance, data throughput, and latency.
   • Analyze benchmarking data to identify trends, patterns, and performance disparities between competing GSM networks.

6. Comparative Analysis:

   • Compare benchmarking results across different networks and geographic areas to identify strengths and weaknesses relative to competitors.
   • Benchmark against industry benchmarks and best practices to assess performance against established standards and benchmarks.

7. Root Cause Analysis and Action Planning:

   • Perform root cause analysis to identify factors contributing to performance disparities and areas for improvement.
   • Develop action plans and recommendations to address identified weaknesses and capitalize on strengths, including network optimization, capacity expansion, and technology upgrades.

8. Reporting and Communication:

   • Prepare comprehensive benchmarking reports summarizing key findings, analysis, and recommendations.
   • Present benchmarking results to stakeholders, including network operators, regulators, and senior management, to facilitate decision-making and strategic planning.

9. Continuous Monitoring and Benchmarking:

   • Establish a process for continuous monitoring and benchmarking to track network performance over time and assess the effectiveness of improvement efforts.
   • Regularly update benchmarking studies to reflect changes in network conditions, technology advancements, and competitive landscapes.

By following these steps, network operators can effectively benchmark GSM network performance against competitors, identify areas for improvement, and implement strategies to enhance network quality and competitiveness.