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Feb
26
2020

SEO - Hiring an Expert

Hiring An Expert It is time-consuming to creating, editing, and promoting unique high-quality content. Hiring an SEO expert could save time and produce the desired result. The Task of an SEO Expert 1. Code validation and clean up: An expert ensures that the code is search engine friendly and complies with standards. 2. Site Structure: An expert takes the time to build a semantic structure/theme and ensure the URLs are spider-friendly. 3. On-Page optimization: Handles the Page Title, copywri.

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Feb
26
2020

SEO - Verifying Web Site

The Need for a Website to be W3C Compliance Using the right HTML syntax is very important when designing and developing a website, though most browsers may ignore the wrong syntax, that doesn’t make it right.  Why HTML/XHTML Verification is Required? Here are a few reasons to properly verify your website before hosting it over the internet. 1. How well you have written your webpage, determines the webpage quality. It should pass all the Quality Gates and be syntactically correct. .

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Feb
26
2020

SEO - Content is the King

What Is Content? Content is any useful information you can find on a website such as texts, images, videos, graphics, audios and even links to other websites.  Content play a vital role in attracting and retaining visitors to your websites. Content is good but quality content is king. Attracting visitors is a result of relevant, fresh and producing timely and updated content on one’s website. This helps to draw traffic from search engines and garner audience loyalty. Avoid using to.

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Feb
26
2020

SEO - Optimized Anchor

How to use the Anchor Tag Endeavor to use a descriptive anchor text for all text links. This could affect your ranking since most search engines consider anchor text of incoming links when ranking pages.  Here is an example of an anchor tag: <a href="otherpage.htm" title="Anchor Title">Anchor Text</a> Important tips about anchors: 1. The Anchor Title: This plays a very important role and is visible by most of the search engines. It should have appropriate keywords. 2. The .

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Feb
26
2020

SEO - Title Optimization

What Is A Title Tag? An HTML TITLE tag is situated inside the head tag. The page title (this is not the same with the heading for a page) is what is displayed in the title bar of your browser window, and is also what is shown when a page is bookmarked or added to a browser’s Favorites. The title tag is placed on a webpage where your keywords MUST be present. Using the right keyword in the title of every page of your website is vital to Google, especially on the homepage. Do not forget to.

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Feb
26
2020

SEO - Optimized Metatags

Types Of Meta Tags Below are the two most important meta tags: 1. Meta description tags 2. Meta Keyword Tags Part of the search results of some search engines displays some meta description tags, but for the search results, the meta keywords tag should not be shown. Though SEO experts think that metatags are dead, but many of these same experts continue to use metatags in their own sites, adding the description meta tag does not result in an improvement of Search Engine Results Pages (SERPs.

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Feb
26
2020

SEO - Optimized Keywords

What Is A Keyword? Keyword refers to a word or group of words that is used to match with the query a person enters into a search engine to find specific information. The words inputted might consist of two to five words, and such phrases may be called search phrases, keyword phrases, query phrases, or just keywords. Good keyword phrases are specific and descriptive.  Keyword Optimization Concepts The following concepts help in optimizing the keywords on a web page. Keyword Frequency Th.

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Feb
26
2020

SEO - Design & Layout

Determining Design and Layout Design and Layout is the first thing a user notices when visiting a site, take proper care to give a good first impression, maintaining a middle ground is the goal here - not too fancy and not too rigid. The aim is to get net surfers to stay longer and make some click-throughs. Search engines though smart are just software and not humans, who can read the content of their interest. Too much complication from a website makes for the inability to properly parse cont.

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Feb
26
2020

SEO - Relevant Filenames

Structuring Files Proper file naming is important when trying to improve your search engine optimization. Search engines like Google prioritize file-names. You should think about what you won't put on your web page and then give a relevant file name to this page. Certain keywords, when searched on Google produces results with file names highlighted. This means when naming files use the appropriate keywords. File Naming Style 1. The filename should be short and descriptive. 2. Use the same k.

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Feb
26
2020

SEO - Web Site Domain

Deciding On A Domain Name The domain name is usually the first taught that comes to mind when you start thinking of doing business through the internet, but there decisions to make before choosing a domain name, they are: 1. Decide on who your target audience is 2. Decide on the value you’re giving or selling to this audience. 3. What makes your business idea unique and different from everything from already existing products. Though it is important to have keywords in a domain, it us.

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