How Video Marketing Helps You Brand Value- 5 Simple Tricks You Can Make Use Of
How Video Marketing Helps You Brand Value- 5 Simple Tricks You Can Make Use Of
Every industry has become more and more digitized with each passing day. While the main ways of advertising your products or services back in the day were print and television, now it's via the internet, and one of the most consumed media on the internet is video.
Till only a few years back, you could find a number of articles on the internet stating how important video format might become in the future. Well, the future is here already. Video content has become the most shared, used, and created kind of channel in the Digital marketing industry. Starting content creators to regular social media users, everyone has at least once in their lives created or shared some kind of video content.
This trend was seen as a boon by businesses all over the world. They did not waste any time and started capitalizing on it. Video marketing quickly became one of the most implemented marketing strategies globally, and for a good reason.
According to statistics, more than 63% of businesses have started using video marketing alone this year. Out of that, 80% of businesses think that video marketing is an integral part of their marketing strategies, and without it, promoting their services and goods would be impossible. This is not all untrue. This has been possible because, as video marketing statistics show, more than 70% of users prefer watching videos to learn about new products rather than reading a monotonous wall of text.
Video channels have been progressing rapidly and will reach utmost importance in the coming years as well. One of the main platforms that initiated this change has to be YouTube. In its preliminary days, Google understood how big videos in marketing were going to get and bought YouTube for $1.65 billion. This marks the birth of video marketing as you know it today.
There is no question that video marketing is one of the newer additions to your promotional toolbox. It does take some experience and practice to do it perfectly. This is why some companies that have only recently launched themselves in the market often hesitate to invest in video marketing.
How Can Investing in Video Marketing Help Your Business?
If you are contemplating if investing in video marketing is worth it, the answer is quite simple. In addition to everyone consuming this media relentlessly, video is by far the most profitable and versatile digital marketing tool you can find in the industry. There are many reasons why you should favor video marketing. Some of the most common reasons are further explained in this article.
1. Enhances sales and lead conversion
First things first, videos can allow you to make some serious profits in the industry. To put it in perspective, adding videos of your products and services on the landing page can further increase conversion rates by a whopping 80%. It has been seen that a video works well, irrespective of which category or industry you put it in.
This media channel has also been shown to directly translate to sales. Several research pieces show how 75% of the users who went through a products explainer video or just another promotional video subsequently ended up investing in it.
2. It helps boost ROI
Another proven benefit of implementing video marketing is its ability to boost return on investment. This does not mean that video production is the easiest or most inexpensive task. It pays off quite well. With the ease and convenience that new and improved editing tools provide, it is only a matter of time when you can make quality videos right on your phone.
Studies show that your video content does not have to be perfect. What really matters here is the content you are adding. Make sure that your videos explain the products and services you offer and tell the audience what they need to know. Quality and design only come second.
3. Betters customer engagement
Social media is a fast media channel. This means if you cannot grab users' attention in the first 5 seconds, they will simply skip your content. In comparison, a photograph might be easy to read and soon to forget, with video content, that is not the case. It is more long-lasting and drives customer engagement.
There is no denying that vision is one of the most dominant and strongest senses of humans. This is mainly why the effectiveness and capability of video formats are not even surprising. Since most of the information transmitted to your brain is through vision, it is self-explanatory how adding videos can help boost the engagement of a customer.
4. Builds trust and credibility
The whole foundation of content marketing is based on creating long-term relationships and building trust. With the versatility of video formats, you can do this precise thing. While most promotional efforts try to sell you a product, video marketing can be used in many different ways.
For one, you can use it to wish your customers well or show that you are interested in not just selling a product but also telling them how to use it. These few efforts stick to the customer's mind and help build goodwill and credibility in the industry.
5. Better your algorithm
When a user is looking for a service or product, the most common thing they do is quickly search on the internet. To make your company visible on the results page, you must ensure that the algorithm chooses your content.
Google is one of the most used search engines in today's time, and it sure does love videos. Video enhances your chances of being shown in the first few results, further improving website traffic and increasing sales opportunities.
In Conclusion
To conclude this article, it is quite evident how video marketing can help your business grow and why it has become this popular. Rest assured, with properly formulated strategies; you can take your business to the next level with video marketing.
