TECNO redefines its market position with the introduction of a new brand slogan
TECNO redefines its market position with the introduction of a new brand slogan, "Stop at Nothing."
The smartphone manufacturer TECNO unveiled its new brand slogan, "Stop at Nothing." The brand launched a promotional video on its YouTube channel to mark the beginning of a campaign with the hashtag #StopAtNothing.
By introducing the new brand slogan, TECNO pays tribute to those who, despite all odds, continue to strive for success. Using the hashtag #StopAtNothing, the brand expresses its appreciation for human progress as well as people's pursuit of a higher purpose, ambition, and excellence. It specifically recognizes "progressive mavericks," those who are "young at heart," and young people who have shown remarkable resilience in the face of adversity.
As a result of the new brand slogan, TECNO is delivering on its promise to unlock the best of contemporary smartphone technologies and make them affordable for people in emerging markets around the world.
The resilience and progressivism of society in the face of adversity, particularly among young adults in emerging markets, has been demonstrated. People will stop at nothing to advance and will find innovative and disruptive ways to realize their full potential, regardless of where they come from, what they physically look like, or which gender they belong to. As a result, they find themselves embarking on a joyful and exciting adventure. We felt compelled to embrace this attitude and spirit, and to position it at the very heart of who we are and what we do as a technology brand,” Danni Xu, TECNO's chief marketing officer (CMO), explained.
The campaign, which will be implemented in various markets around the world, includes several above-the-line elements, including a 60-second global brand video that was created to demonstrate the tenacity of the human spirit and will be broadcast worldwide. Digital, social, and public relations tactics will be strategically implemented in representative markets such as Nigeria, Kenya, India, Turkey, the Philippines, and Russia to support the campaign's objectives.
“#StopAtNothing is so much more than just another brand campaign,” says Xu of the initiative. “It represents the values and attitude that we as a brand uphold, as well as TECNO's role in supplying them with the technology they require to progress even further,” says the company.
As Xu concludes, "#StopAtNothing not only inspires, but it also serves to solidify TECNO's unwavering commitment to providing our customers with innovative and elegant technology solutions that serve as an enabler of progress."
A major objective of TECNO is to become the most admired technology brand in the world, while also continuing to make significant advances in product and experience innovation.
TECNO announced earlier this year that it had acquired Chris Evans, an A-list Hollywood celebrity, as its worldwide brand ambassador, bringing the company's total "superpower" to six. The signing of this agreement has strengthened TECNO's determination to be recognized as a global leader in emerging markets.
As the brand continues to expand on the global stage, TECNO now finds itself in direct competition with major mainstream brands, which will undoubtedly take notice of TECNO's "super-heroic" maneuver and respond accordingly.
About TECNO
TRANSSION Holdings' TECNO brand is a premium smartphone and Internet of Things device manufacturer. Aiming to inspire consumers to discover a world of possibilities through its brand essence, “Stop At Nothing,” TECNO is dedicated to unlocking the best contemporary technologies for progressive individuals across global emerging markets, providing them with elegantly designed intelligent products that inspire consumers to uncover an entire world of possibilities. As a result of their expertise in serving consumers who are "young at heart" and never stop striving for excellence, TECNO understands the needs of customers from a variety of markets and provides them with localized innovations as well as design breakthroughs. TECNO's product portfolio includes smartphones, tablets, smart wearables, and Internet of Things devices designed for consumers in over 70 emerging markets around the world. Aside from that, TECNO is the Official Partner of Manchester City, who will be the Premier League Champions in 2020-21.
